It's All Write: My Best Kept Secrets For Content Creators, Ghostwriters & Freelancers

Hey You! What’s popping superstar?

Ever struggled to share your ideas in public or online? Are you one of those who think that people who write well are born with the gift of elocution or erudition? Do you want to author a best-seller but you don’t have the resources to hire a ghost-writer? What price are you willing to pay to improve your copywriting and storytelling skills?

You’re not alone! The chief reason I wrote this book was because people wanted those same answers from me. Ever since I released my last book, Hope Is Not A Strategy, my emails and DMs have been swamped with requests about how I found out I could write and how I learnt to put my thoughts together so powerfully.

One of the goals I set for 2025 was a systemic roll-out of resources that give people an insight into my thinking and thought-process when creating content. It is one thing for people to know you can cook but it’s another thing when you bring them into your kitchen to see how the recipe is transformed into the meal – that’s what I sought to achieve with It’s All Write.

No be cho cho, oga show workings!

Who am I and why should you consider me an authority? I honesty doubt the limited space will allow me pop off on my credits, my origin story and curriculum vitae is succinctly documented inside the book but here are some highlights.

·        Writing isn’t just a passion for me, I have been writing professionally for more than a decade

·        My entire time in paid employment was in corporate communications and content strategy

·        My skills as a ghost-writer, author and communications strategist have largely paid my bills for the past seven years. I have ghost-written, created content and consulted for numerous HNIs, not to mention top organizations in Nigeria and beyond.

·        I have authored a total of seven books including this one. My bestseller, Hope Is Not A Strategy, is the only book Aunty Betty Irabor has ever penned a foreword.

·        The other books of mine have been co-signed by incredible folks such as Rufai Oseni, Kate Henshaw, Folu Storms, Uche Nnaji, Femi Bakare, Rinu Oduala, Fisayo Soyombo, Samson Itodo, Chief Osasu Igbinedion Ogwuche, Tobi Eyinade, Sulaiman Aledeh, Uvbi Balogun, Wale Adetona and blurbs from other notable figures.

·        I have authored countless essays and op-eds on different platforms including over 150 think-pieces on BellaNaija alone. Go and verify!

·        I’m the only copywriter you know who has openly admitted on the record that a plate of hot amala, gbegiri and ewedu, garnished with the usual suspects is a hack for writers’ block. I go lie for you?

What Is This Book Really About?

This book is about process; something that is desperately missing in our social psyche. So it’s not a book about how to make millions from copywriting or a material filled with exaggerated stories of how copywriting funds my lifestyle – all that is BS. It’s simply an educational resource where I picked about 20 topics such storytelling, ghost-writing, content marketing, freelancing, remote work, reputation management and shared my thoughts on all of them and more.

Unlike most authors, I didn’t just focus on the core skill of copywriting and content creation – I provided valuable insights on the ecosystem that enables the skill to flourish. I also made notes on important contemporary phenomena such as artificial intelligence, emotional intelligence, digital intelligence, cultural intelligence and why they are critical to your successful storytelling.

Who should get this book?

·        Aspiring writers, copywriters and authors

·        Students and others in the academic community

·        Upwardly mobile professionals and business owners who seek to communicate their ideas better

·        Freelancers, ghost-writers, marketers and remote workers

·        Coaches, consultants and corporations that seek to improve their content game

·        Public figures who seek to elevate their brands through storytelling

·        Anybody who genuinely seeks improve their writing skills and earn from it

Is this an eBook or hardcover?

This is an eBook and after successfully making your payment, you will receive the book as a PDF file on your smartphone, desktop or laptop. It’s a one-time payment, once you download the book, it’s yours forever and you can read it as many times as you wish.

Money’s Worth?

This is one of those things you pay for and walk away from the purchase thinking you have robbed the seller. Trust me, I could put the price at three times the current price and still be confident you have gotten your money’s worth but I don’t move like that. I want this book to be a DIY material because not everyone can afford to hire a ghost-writer, consultant or pay for expensive training sessions.

An overpriced product doesn’t necessary mean it’s valuable; classic products must necessarily possess three qualities: time utility, form utility and place utility – this book is in a form you can easily engage, you can take it everywhere you go and you can read it anytime you want. I poured my heart into the nearly 30,000 words in this book and I’m confident that you will not just get value, you will recommend it to others. If you have read up to this point then you have already come too far, it won't make sense not to spend for knowledge! I trust you have decided to get your copy.

One person put it this way: “I'm trying give you a million dollars’ worth of game for $9.99”