Digital and product marketing

Course Overview

The Product & Digital Marketing course equips students with the strategic and practical skills to plan, launch, and scale products in a digital-first world.

You'll learn how to combine product thinking with performance-driven digital marketing — from understanding customers and positioning products, to running campaigns that convert across channels like search, social media, and email.

This course is ideal for aspiring marketers, founders, and product professionals who want to master how growth truly happens in tech and business.

Learning Outcome

1. Develop and execute integrated marketing strategies for digital products and services.

2. Use tools like Google Analytics, Meta Ads, SEO tools, and email marketing platforms to attract and retain customers.

3. Understand and apply product marketing frameworks for positioning, messaging, and go-to-market (GTM) launches.

4. Measure performance using data-driven insights to optimize campaigns and achieve business goals.