How to Set Up Shopify Discounts for Black Friday - 2026

Setting up discounts for Black Friday on Shopify is a powerful way to attract customers, boost sales, and make the most of the busiest shopping season of the year. Black Friday is an opportunity for Shopify store owners to increase conversions by creating enticing offers, exclusive deals, and clear pricing strategies. When done effectively, Black Friday discounts can bring in new customers and retain existing ones by offering them limited-time value and urgency-driven promotions.

In 2026, Black Friday shopping is expected to continue shifting online which makes it super crucial for e-commerce stores to prepare well in advance. This guide will walk you through creating various types of discounts on Shopify Black Friday, from percentage-off promotions to buy-one-get-one offers, ensuring your store is ready for the seasonal rush. By carefully planning your discount strategies, you can enhance customer experience, maximize revenue, and build lasting customer relationships.

Why Black Friday Discounts Matter for Your Shopify Store

Black Friday, one of the biggest shopping days of the year, typically falls right after Thanksgiving in the U.S., sparking a weekend of intense shopping as customers hunt for the best deals. For e-commerce businesses, especially Shopify store owners, Black Friday is a golden opportunity to drive significant sales and attract new customers with enticing discounts and promotions.

Offering discounts during Black Friday builds excitement and meets customer expectations for limited-time savings. It also encourages both new and returning customers to make purchases, helping increase brand loyalty and revenue. Strategic Black Friday discounts not only boost conversions but also generate buzz which positions your store as a go-to destination for seasonal deals.

Types of discounts you can set up for Black Friday

There are several types of discounts that Shopify store owners can set up to make the most of Black Friday:

Percentage Discounts: Offering a percentage off, like 20% or 50%, is one of the most straightforward discounts and attracts a wide range of customers.

Fixed Amount Discounts: Set a flat dollar amount off, such as $10 off purchases over $50. This works well for higher-priced items.

Volume Discounts: Using Volume Discounts on you, can push your store visitors to buy more/ or in volume and give discounts based on the volume of those purchases.

Product Bundles: Combine products at a discounted rate, helping increase average order value and encouraging customers to try new items.

These discount types give you flexibility in attracting different customer groups and aligning with your Black Friday goals.

Setting up discounts on your Shopify store 

1. Using No Shopify App

Step 1: Log in to your Shopify admin panel and go to Discounts.

Step 2: Click Create Discount and choose a type (e.g., percentage, fixed amount, free shipping).

Step 3: Set the discount value, add eligibility requirements (e.g., minimum purchase), and customize the discount duration.

Step 4: Click Save to activate the discount.

2. Using Shopify App - Wholesale Pricing Discount B2B (For more customisation options and customer based discounts)

Step 1: Install and open the Wholesale Pricing Discount B2B app.

Step 2: Choose the type of discount (e.g., Percentage, Fixed Price Off, etc.)

Step 3: Set discount details, add conditions (e.g., customer tags, minimum spend), and configure specific product or collection discounts.

Step 4: Save and activate the discount!

Tips to promote the Black Friday discounts on your Shopify store

Here are some tips to promote your Black Friday discounts effectively:

• Email Marketing: Send countdown emails with special discounts, and offers. You cal also include custom countdowns there to induce urgency and FOMO effect.

• Social Media: Use eye-catching visuals on your social media pages to showcase your limited time deals. Utilize stories and countdown stickers to build excitement.

• On-Site Banners and Pop-ups: Add banners on your website’s homepage or pop-ups to inform customers about the Black Friday discounts as soon as they visit.

• Google Ads and Facebook Ads: Run paid campaigns with specific Black Friday keywords to target interested shoppers actively searching for deals.

• Offer Exclusive Early Access: Create exclusive early access for subscribers or VIP customers to increase engagement and reward loyal buyers.

• Highlight Free Shipping: Include free shipping offers alongside discounts, as it’s a major motivator for customers to complete purchases.

• Feature Timely Social Proof: Show live sales notifications or customer reviews to build credibility and encourage more sales during Black Friday.

• Countdown Timers: Add countdown timers on your product pages to create urgency and remind customers that the deal won’t last long.

These tips can help maximize your reach and engagement, leading to more successful Black Friday sales.

Conclusion

In summary, setting up discounts on Shopify for Black Friday is a strategic way to attract more customers, enhance their shopping experience, and boost overall sales. From percentage discounts and BOGO offers to product bundles, there are several discount types you can implement without an app or with apps like Wholesale Pricing Discount B2B for added flexibility.

Promoting these discounts through targeted marketing channels, countdowns, social proof, and exclusive access for loyal customers can maximize visibility and engagement. Preparing in advance and executing these strategies effectively will help your store stand out during the busiest shopping season of the year.