How to Make Your Product Preferred Over Competitors: A Practical Guide to Building Products People Love to Use

IF A COMPETITOR’S PRODUCT IS EASIER, FASTER, OR MORE ENJOYABLE TO USE, CUSTOMERS MAY SWITCH EVEN IF YOURS HAS MORE FEATURES OR IS CHEAPER. YES, I SAID WHAT I SAID.

The difference between your product and the one you aspire to be (your competitor’s) might come down to just three simple steps. These are things you may be doing inconsistently or not at all. My hope is that after reading this, you’ll take them seriously in order to create a product people truly prefer to use.