That Internet Thing You're Doing

That Internet Thing You’re Doing is a guide for African women ready to stop shrinking and start showing up boldly online.

In this book, Paula Pwul shares her personal journey from doubt and invisibility to building a thriving personal brand that opened global doors—and shows you how to do the same. With practical strategies, relatable stories, and a dose of faith and courage, she breaks down how to:

• Find your voice and tell your story with confidence
• Build a strong online presence that attracts real opportunities
• Create content that gets attention and builds trust
• Monetize your expertise through coaching, services, and digital products
• Overcome the fear of “cringe” and step fully into your purpose

This isn’t just another branding book. It’s a roadmap for African women to leverage the internet as a tool for influence, income, and impact.

You’re not here to play small. You’re here to build boldly—and this book will help you start now.