Sports Finance and Investments

This six-week online course, Sports Finance and Investing, equips aspiring and established sports business leaders with the sophisticated financial acumen needed to navigate the high-stakes world of sports economics. The course blends rigorous quantitative analysis, strategic investment frameworks, and practical deal-making skills.

Tailored specifically for African professionals, it emphasizes the unique opportunities and challenges of the continent’s sports ecosystem—such as leveraging local talent pipelines in football and athletics, securing funding amid currency volatility, and scaling startups in emerging markets like Nigeria’s tech-sports fusion or South Africa’s rugby commercialisation.

Through interactive case studies from African contexts (e.g., the English Premier League’s African player investments and CAF’s revenue diversification), participants will master tools for valuing sports assets, structuring investments, and driving sustainable growth in Africa’s burgeoning $50 billion sports industry.