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From Service Desk to Strategy Table: The CX Professional's Guide to Relevance
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From Service Desk to Strategy Table is a bold call for CX professionals to evolve from transactional support roles into strategic business leaders.
It exposes why traditional CX approaches are becoming obsolete and what must change to stay relevant in 2026 and beyond.
The book provides a practical roadmap for turning customer insight into enterprise influence, impact, and growth.