Ecommerce Returns Benchmark Pack

What is your return rate on amazon?

“What is your return rate on amazon?” For marketplace and DTC sellers doing 50–1,000 orders a month who don't know

whether their return rate is normal — a sourced benchmark database, a self-scoring calculator, a true-cost model and a

30-day plan.

THE PROOF

19.3% of US online sales were expected to be returned in 2025 — a figure estimated by e-commerce

professionals at retailers above $500m in revenue, not by sellers your size

Source: National Retail Federation with Happy Returns (a UPS company), 2025 Retail Returns Landscape , October 2025. Survey of 358

e-commerce professionals and 2,006 consumers, fielded summer 2025.

WHAT IT SETTLES

Know whether your return rate is actually a problem — and exactly what to do about it.

In the package: 134 pages · Sourced benchmark database · Return-rate calculator · 30-day plan