Price It Right: The Food Pricing & Profit Playbook (PDF + Worksheets)

Busy kitchen, empty pocket? You can sell out every day and still be broke at the end of the month. It almost always comes down to one thing: the price. This playbook shows you, step by step, how to set prices that actually pay you.

Inside the 22-page guide

• The true cost of one plate: the batch method and a hidden-costs checklist (gas, transport, packaging, waste)
• Margin, not markup: the one formula, and the mistake that quietly takes a quarter of your profit
• The margin table: divide your cost by one number and get the right price for any profit target
• Rounding and menu psychology: neat prices, three sizes, anchors and combos
• Food cost %: what normal looks like and five ways to bring it down
• Delivery apps, catering and bulk orders: how to price each one so you never work for free
• Raising prices calmly: when, how much, and a message you can send customers
• Break-even: exactly how many plates a day you need to sell
• A 30-day profit plan and a one-page formula cheat sheet
• 6 printable worksheets: dish costing, ingredient price list, app and catering prices, break-even and startup money, 4-week money log

Perfect for home bakers, small chops sellers, caterers, food trucks, cloud kitchens, meal-prep sellers and small restaurants. Plain language, real worked examples, and it works in any currency.

Instant download as a PDF right after payment. Want the maths done for you? Get the Food Business Starter Kit, which includes this guide plus the phone app.