VIDEO CONTENT PRODUCTION WORKBOOK

🎬 Video Content Production Workbook for Educators & Public Figures

Stop guessing. Start building a content system that attracts, converts, and transforms — on repeat.

What is this workbook?

This is the exact step-by-step production system used to turn educators, coaches, and emerging public figures into recognised online authorities through strategic video content. Built around the proven Attract → Convert → Transform → Repeat framework, this workbook takes you from zero clarity to a fully operational video content machine.

Whether you're just starting out or sitting on a wealth of knowledge you haven't yet translated into content — this workbook gives you the structure to finally move.

What's inside?

Section 1 — Define Your Public Figure Identity Get crystal clear on who you are, who you serve, and the exact transformation you deliver. You'll craft your positioning promise, map out your audience's pain points, and define the Point A → Point B journey that makes people want to follow you.

Section 2 — Design Your Transformation System Build out 5–7 transformation levels your audience will move through. Break each level into concrete steps and milestones. Design the tools — courses, workbooks, checklists — that will help your students get real results.

Section 3 — Phase 1: ATTRACT (100 Short Videos) Plan, batch-produce, and schedule 100 short-form reels across Instagram, TikTok, Facebook, and YouTube Shorts. Includes a full 9-week production workflow, batch tracker, topic planner, and studio setup guide.

Section 4 — Phase 2: CONVERT (Long Videos & Mini-Course) Build the deep trust that turns followers into buyers. Plan 5–12 long-form YouTube videos and design a complete 8–12 lesson mini-course with clear learning outcomes and assignments.

Section 5 — Build Your Ecosystem Create one unified hub where all your content, courses, and community live. Map out your audience's journey from first-time viewer to fully enrolled student.

Section 6 — Retention System Keep people engaged until they get results — because results are your reputation.

This workbook is for you if:

✅ You're an educator, coach, speaker, or expert ready to build an online presence.

✅ You want to create content with a clear strategy — not just post and hope.

✅ You're building a course, program, or community and need a content system to support it.

✅ You want to become a recognisable public figure in your niche.

This is not a theory book. It's a working system.

Every page is a fillable template. Every section builds on the last. By the time you finish, you won't just have a plan — you'll have your first 100 video topics, your mini-course outline, your production schedule, and your content ecosystem mapped out and ready to execute.

Based on the Influence Strategy Development framework by Kate Koronis.

Get the workbook. Build the system. Become the public figure your audience is waiting for.