Pack n Moove Academy Masterclass

PACK N MOOVE ACADEMY

THE MOVING BUSINESS MASTERCLASS

A 2-Day Practical Training on Building, Operating & Growing a Professional Moving Company

Friday & Saturday | 10:00 AM – 2:00 PM

The moving industry is much more than transporting household items from one location to another.

A successful moving company requires strong operations, proper pricing, trained personnel, excellent customer service, effective sales, strategic marketing and systems that allow the business to deliver consistently as it grows.

At Pack n Moove Academy, we are opening up our practical knowledge and experience to individuals who want to understand how the moving and relocation industry works and, more importantly, how to build a professional business within it.

This two-day intensive masterclass combines moving industry training with expert-led sessions in sales, business growth, TikTok and social media marketing.

Whether you are looking to start a moving company, improve an existing operation, work in the industry, or understand how to build and market a service business, this training is designed to give you practical knowledge you can immediately apply.

WHAT YOU WILL LEARN

DAY 1 — BUILDING & OPERATING A PROFESSIONAL MOVING BUSINESS

SESSION 1 — THE BUSINESS OF MOVING

10:00 AM – 12:00 PM

This session takes attendees behind the scenes of the moving industry and explains what it actually takes to build a sustainable moving company.

You will learn:

Understanding the Industry

• How the moving and relocation industry works

• Different moving business models

• Residential and office relocation

• Local and interstate moving

• Premium moving services

• Storage and complementary services

• Where the revenue opportunities are

• Common challenges in the industry

Starting a Moving Company

• How to start from scratch

• Choosing the right business model

• Identifying your target market

• Services to offer

• Essential equipment and materials

• When to buy, rent or outsource trucks

• Building your first team

• Starting lean and growing strategically

Building a Professional Brand

• Positioning your moving company

• Creating a compelling value proposition

• Differentiating yourself from informal movers

• Building customer trust

• Professional presentation

• Creating a premium customer experience

Financial Fundamentals

• Understanding revenue vs. profit

• Costing a moving job

• Managing operating costs

• Understanding margins

• Break-even analysis

• Avoiding common pricing mistakes

REAL-WORLD CASE STUDY

Attendees will also get practical insight into the experience of building Pack n Moove — the decisions, challenges, mistakes, lessons and opportunities encountered while building a professional moving company.

SESSION 2 — MOVING OPERATIONS MASTERCLASS

12:00 PM – 2:00 PM

A moving company can have great marketing and still fail if the operation cannot consistently deliver.

This session focuses on the practical execution of a professional move.

Move Planning & Execution

• Customer enquiry to completed move

• Move assessment

• Pre-move planning

• Scheduling

• Team allocation

• Vehicle planning

• Route planning

• Loading and unloading

• Move-day coordination

Professional Packing & Protection

• Choosing the right packing materials

• Furniture wrapping

• Fragile item protection

• Electronics and valuables

• Proper labelling

• Loading for maximum protection

• Minimizing damages

Pricing & Quotation

• How to assess a moving job

• Labour costs

• Logistics and transportation

• Packaging costs

• Distance

• Number of movers

• Special requirements

• Difficult access

• Additional services

• Building profitable quotations

Building Your Team

• Recruiting movers

• Training and onboarding

• Roles and responsibilities

• Team leaders and supervisors

• Professional conduct

• Performance management

• Creating accountability

Systems & SOPs

Attendees will learn how to create repeatable processes for:

• Customer onboarding

• Quotations

• Booking confirmation

• Move preparation

• Packing

• Loading

• Transportation

• Unloading

• Inventory

• Damage reporting

• Payment collection

• Customer feedback

• Post-move follow-up

Customer Experience

Because customers are trusting you with their homes, offices and possessions, attendees will learn how to:

• Manage expectations

• Communicate professionally

• Handle complaints

• Manage unexpected situations

• Recover from service failures

• Generate reviews and referrals

• Turn customers into repeat clients

DAY 2 — SALES, MARKETING & BUSINESS GROWTH

SESSION 3 — SALES & BUSINESS GROWTH MASTERCLASS

10:00 AM – 12:00 PM

A great moving company is useless if nobody knows about it.

This session will be led by a Sales & Business Growth Professionaland will focus on how to consistently generate customers and convert opportunities into revenue.

Lead Generation

• Where moving customers come from

• Building a sales pipeline

• Online and offline lead generation

• Referrals

• Partnerships

• Real estate opportunities

• Corporate opportunities

Sales Conversion

• Responding to enquiries

• Qualifying leads

• Understanding customer needs

• Presenting your service

• Following up

• Handling objections

• Negotiating

• Closing the sale

Corporate Sales

Attendees will learn how to approach and win businesses that require relocation and logistics services.

Topics include:

• Identifying corporate prospects

• Approaching companies

• Business proposals

• Vendor registration

• Corporate quotations

• Building relationships with HR and administrative teams

• Facility management opportunities

• Recurring contracts

• B2B partnerships

Increasing Revenue Per Customer

• Upselling

• Cross-selling

• Storage

• Packing

• Handyman services

• Furniture assembly

• Other complementary services

Customer Retention

• Post-move follow-up

• Reviews

• Referrals

• Repeat business

• Building long-term customer relationships

SALES MINDSET

Attendees will leave with a better understanding of one fundamental principle:

A lead is not a customer until you successfully convert it.

SESSION 4 — TIKTOK, SOCIAL MEDIA & DIGITAL GROWTH MASTERCLASS

12:00 PM – 2:00 PM

We will bring in experienced TikTok and Social Media Professionals to teach attendees how to use digital platforms to build visibility, authority and ultimately generate business.

Understanding Social Media

• How social media platforms work

• TikTok and short-form video

• Instagram and other relevant platforms

• Understanding algorithms

• Building consistency

• Identifying your audience

Content Creation

Attendees will learn how to create content around their businesses without needing a large production budget.

Topics include:

• Content ideas

• Educational content

• Behind-the-scenes content

• Before-and-after content

• Customer stories

• Testimonials

• Demonstration videos

• Trending content

• Storytelling

• Personal branding

• Company branding

Creating Content That Converts

The goal isn't simply to go viral.

Attendees will learn how to move from:

Views → Attention → Trust → Enquiries → Customers

TikTok Growth

• Creating engaging short-form videos

• Using trends strategically

• Hooks that capture attention

• Video structure

• Consistency

• Building an audience

• Increasing engagement

• Turning TikTok attention into business opportunities

Building Your Personal & Business Brand

• Positioning yourself as an expert

• Showing your expertise online

• Building credibility

• Creating a recognisable brand

• Becoming the face of your business

• Using content to build trust

Social Media for Service Businesses

Using practical examples, attendees will learn how a service business — including a moving company — can turn everyday operations into marketing content.

WHO SHOULD ATTEND?

This masterclass is designed for:

• Aspiring moving company owners

• Existing moving company owners

• Logistics entrepreneurs

• Entrepreneurs looking for new business opportunities

• Moving company staff

• Operations professionals

• Sales professionals

• Business development professionals

• Social media managers

• TikTok professionals

• Content creators

• Marketing professionals

• Real estate professionals

• Facility managers

• Relocation professionals

• Entrepreneurs looking to diversify their businesses

WHAT ATTENDEES WILL WALK AWAY WITH

At the end of the two days, attendees will have a practical understanding of:

How to start a moving company

How to structure and operate one professionally

How to price moving jobs profitably

How to manage movers and operations

How to create SOPs and repeatable processes

How to deliver an excellent customer experience

How to generate leads

How to convert enquiries into customers

How to win corporate clients

How to build strategic partnerships

How to use TikTok and social media for business

How to create content that attracts customers

How to build a professional brand

How to increase revenue per customer

How to build systems that support growth

How to scale without compromising service quality

WHY THIS TRAINING IS DIFFERENT

This is not a theoretical business class.

It is a practical, industry-focused masterclass built around real-world experience.

You will learn from professionals across:

Moving & Relocation | Operations | Sales | Business Development | Social Media | TikTok | Marketing | Entrepreneurship

You will gain access to knowledge from people who understand not only the theory of business, but the realities of building, selling and operating a service business in Nigeria.

TWO DAYS.

FOUR INTENSIVE SESSIONS.

MULTIPLE INDUSTRY EXPERTS.

ONE PRACTICAL ROADMAP.

PACK N MOOVE ACADEMY