SKIN FOR SKIN: THE PRIMA GARNET STORY BOOK. SOFT BACK

SKIN FOR SKIN: The Prima Garnet Story

Skin for Skin is a compelling and deeply personal account of vision, resilience, integrity, and faith in the face of real-life professional and ethical challenges.

The book chronicles the journey of building Prima Garnet from humble beginnings into one of Nigeria’s respected advertising agencies, while navigating difficult decisions, industry pressures, and defining moments that tested character and conviction.

More than a business story, it is a powerful narrative about staying true to one’s values, trusting God through uncertainty, and choosing purpose over compromise.

ABOUT THE AUTHOR

'Lolu Akinwunmi

'Lolu Akinwunmi is a distinguished marketing communication professional with decades of experience across Nigeria and Africa. He is the founder of Prima Garnet Africa and a former President of the Association of Advertising Agencies of Nigeria (AAAN). 'Lolu also served as the pioneer CEO of the Nigerian Rebranding Project, Good People, Great Nation. He was also the 5th Chairman of the Advertising Practitioners Council of Nigeria, APCON.

Widely respected for his integrity, leadership, and industry contributions, he has played key roles in shaping advertising practice and public communication in Nigeria. 'Lolu also teaches Advertising to a post graduate class at Pan Atlantic university in Lagos Nigeria.

Through his work, writing, and mentorship, Lolu continues to inspire professionals, entrepreneurs, and leaders to pursue excellence without compromising their values.