Newsletter Capture — Smart Popup & Lead Capture (WordPress Plugin)

Every visitor who leaves without subscribing is a lost sale, forever

Most newsletter popups fire the instant someone lands on the page, annoy them, and get closed without a second look. Newsletter Capture waits for the right moment instead — a scroll-depth threshold, exit-intent (with a time-based fallback for mobile, where exit-intent doesn’t work), or simple time-on-page — so it appears when a visitor is actually engaged, not the moment they arrive.

Newsletter Capture vs. the alternatives

• Smart trigger (scroll/exit-intent/time): Default WordPress — ✗; Typical popup plugins — Varies, often paid tier only; Newsletter Capture — ✓ all three, your choice
• Mobile fallback for exit-intent: Default WordPress — —; Typical popup plugins — Rare; Newsletter Capture — ✓ time-based fallback
• Own lead database + CSV export: Default WordPress — ✗; Typical popup plugins — Often locked behind subscription; Newsletter Capture — ✓ included, no extra cost
• Works without an email service provider: Default WordPress — —; Typical popup plugins — Usually requires one; Newsletter Capture — ✓ optional — leads are stored locally either way
• Respects dismissals (won’t nag repeat visitors): Default WordPress — —; Typical popup plugins — Varies; Newsletter Capture — ✓ localStorage-based, caching-safe
• Ongoing cost: Default WordPress — Free; Typical popup plugins — Often monthly subscription; Newsletter Capture — One-time payment

What’s inside

• Choose your trigger: scroll-depth percentage, exit-intent (desktop) with a time-based fallback for mobile, or straightforward time-on-page
• Own dedicated leads database — every signup is captured on your site regardless of whether you connect an email tool
• Dismiss and signup state stored per-visitor in the browser, not a server cookie — built specifically to work correctly with full-page caching, so nobody gets re-shown the popup after closing it (default 14 days, adjustable)
• Optional lead-magnet file delivery — attach a PDF/checklist from your Media Library that’s revealed automatically after signup
• Optional HTTPS webhook to forward each new signup straight to your email service provider — clearly labelled, and off by default so nothing is sent anywhere unless you configure it
• Spam protection built in (honeypot field + nonce checks), plus a CSV export button and an admin dashboard showing impressions, dismissals and signups

FAQ

Do I need Mailchimp or another email tool for this to work? No — every signup is saved in your own WordPress database regardless. The webhook to an external ESP is entirely optional.

Will it show the popup to someone who already signed up or closed it? No — both states are remembered per-visitor and respected automatically.

Does it work on mobile, where exit-intent doesn’t really exist? Yes — there’s a built-in time-based fallback trigger specifically for touch devices.

Can I get the email addresses out if I ever switch tools? Yes — one-click CSV export from the plugin’s dashboard, any time.

Honesty note: this is a single-site license for one WordPress installation. It’s a self-contained plugin with no ongoing subscription — future feature updates aren’t automatic, so if you’d like a newer version down the line, just get in touch. No email is ever sent to a third party unless you deliberately configure the optional webhook.