Guide to content monetization

Content monetization is the act of making money off of digital content that you create, whether it’s text, videos, podcasts, images, or something else. The biggest social media companies rely on their users to create content, often for free. Users do this for fun, or to grow their personal brand or social capital (through a following). Content monetization allows creators to take back some of the financial value from their work.

In the past, most content monetization was done through third-party services and not by social media platforms themselves. But some social media companies like Quora and Medium are opening up premium and paid options that filter some money back to creators. YouTube also has monetization built-in and allows for creators to earn from advertising.