
A manufacturer once asked me why their platform had not moved in eighteen months.
Good product. Fair price. A distributor with real reach.
We listed the people involved. In forty minutes, the answer was sitting on the table.
They had spent eighteen months on the person who wanted the product and almost no time on the person who releases the money.
The org chart is not the decision chart.
That is the whole idea behind this workbook.
The Starter Edition gives you the map. The Full Edition gives you the tools to use that map on a real project, with a real team and a real calendar.
What is inside
✓ Everything in the Starter Edition, with a 150-person stakeholder register
✓ Choose Your Lens: starter stakeholder sets for eight diagnostics professions
✓ Engagement Plan: owner, channel, cadence, next action and due date for every stakeholder
✓ Decision Map: seven questions for every tender or account, with a live completeness score
✓ Contact Log: 300 rows for tracking conversations, commitments and follow-ups
✓ Risk and Watchlist: likelihood, impact and early warning signs for people-related risks
✓ Influence and Interest Grid: a 5×5 map showing quadrant shares, stance mix and decision role gaps
✓ Worked Example: an illustrative point-of-care molecular launch in Nigeria, with 18 stakeholders mapped and scored
The worked example is composite and hypothetical. No real organisation, person, deal or tender is represented.
Opens in Microsoft Excel, Google Sheets and LibreOffice. Nothing to install. Yours to keep, licensed for use inside your own organisation.
Curated by Nancy Njoku-Attah
Commercial Life Science Manager.