
A few years ago, this young entrepreneur sat in a cybercafe in ikeja, staring at a rejection email from the Tony Elumelu Foundation.
It was his second rejection in two years.
He had a real business. A real idea. Real customers.
But nobody had ever told him that funders Google you before they read your application. Nobody told him that without a CAC certificate and a business bank account, his proposal would be disqualified automatically. Nobody told him that the problem was not his idea.
The problem was that he simply did not know the rules of the game.
So he learned them.
He spent the next two years studying every funded application he could find. He researched and interviewed founders who had raised money from Y Combinator, TEF, USAID, the Gates Foundation, and angel investors across Nigeria and Africa. He studied every rejection, every approval, every pattern.
Then he put everything he learned into one book.
This is that book.

It is the most complete, most practical, most Africa specific funding guide ever written for Nigerian and African entrepreneurs.
It is not theory.
It is not copy pasted content from a chatgpt or any foreign online website that has never heard of NIRSAL or LSETF or the Tony Elumelu Foundation.
Every strategy in this book has been used by a real African.
Every funder mentioned has already written a cheque to someone on this continent.
Every story is real.
10 chapters that take you from zero to funded, step by step.
9 Complete sector playbooks — Fintech, Agriculture, Health, EdTech, Climate, Creative Economy, Logistics, Housing, and NGOs. Whatever you are into, Whatever your sector, your specific funders are listed inside.
15 real funded stories — Nigerian and African founders who raised from ₦5 million to $38 million, with the exact steps they took, the exact applications they submitted, and the exact mistakes they avoided.
A 100+ funder directory — grants, investors, accelerators, and competitions organised by sector, country eligibility, and funding size, all with direct application links.
A 90-day action plan — so you finish this book knowing exactly what to do on Day 1, Day 30, Day 60, and Day 90.
Shola Akinlade, who pitched Paystack to Y Combinator with a short, clear pitch and eventually sold the company to Stripe for approximately $200 million.
Temie Giwa-Tubosun, who built LifeBank from scratch, entered the Jack Ma Africa Netpreneur Prize, won, and went on to raise millions in venture capital while saving thousands of Nigerian lives.
Odunayo Eweniyi, who launched PiggyVest with one simple idea, raised seed funding, and helped over 4 million Nigerians save more than ₦1 trillion.
Onyeka Akumah, who combined government funding, grant money, and equity investment to connect 26,000 smallholder farmers to financing through Farmcrowdy.
Obi Ozor, who won a $2,000 local competition in Lagos, used it to get into Google Launchpad, used that to raise $6 million from Goldman Sachs and IFC, and then raised $30 million in a Series A.
And dozens more — NGO directors, cooperative leaders, student entrepreneurs, women founders, and first-time applicants — who all figured out the same thing.
The money was always there.
They just needed to learn how to reach it.
You have a business idea or an existing business and have no idea where to find funding.
You have applied for a grant before and been rejected without understanding why.
You run an NGO or community organization and are tired of depending on one or two donors.
You are a student or young entrepreneur who has been told that funding is only for people with connections.
You are a woman founder who wants to know which specific programs exist to fund businesses like yours.
You are in any of these sectors: fintech, agribusiness, health, education, climate, creative industries, logistics, housing, or social enterprise.
You are tired of watching other people get funded while your idea sits on paper.
You are looking for shortcuts that do not require effort.
You want someone to apply on your behalf.
You are not willing to spend 90 days doing the work.
If that is not you, keep reading.
"I applied to TEF three times without success. After reading this book, I understood exactly what I was doing wrong. I restructured my application using the frameworks in Chapter 3 and was selected. This book did not just help me get funded. It changed how I think about my business." — Nkechi A., Lagos
"As an NGO director, I thought international funding was only for big organizations with foreign connections. This book showed me exactly how to approach USAID, the EU, and the Gates Foundation as a small Nigerian NGO. We submitted our first EU application six weeks after reading it." — Kunle Mustapha O., Abuja
"I am a university student with no business experience. This book treated me like an intelligent adult and gave me a real, step-by-step path from idea to funded startup. The 90-day plan alone is worth five times the price." — Fatima I., Abuja
This book is currently available at a special discount price.
The full price is ₦39,500.
During the Eid celebration period, you can get it at a discounted rate.
Discount also comes and goes for few days every 2 months
The price returns to full after Easter.
After Easter, the price goes up and stays up.
If you are reading this during the discount window, this is the lowest price this book will ever be in a long time.After Easter, the price goes up and stays up.
There is no reason to wait.
The average entrepreneur wastes two to three years applying for funding the wrong way, getting rejected, and not understanding why.
This book costs less than a dinner out.
It contains the information that took months to gather, dozens of interviews to compile, and hundreds of funded applications to study.
Shola Akinlade started with a pitch.
Temie Giwa-Tubosun started with a competition entry.
Obi Ozor started with a $2,000 prize.
They all started somewhere.
This book is your somewhere.

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