Selling on WhatsApp: Automate Your Small Business (Ebook)

A practical playbook for Nigerian sellers: set up the WhatsApp Business app properly, build a catalogue, create a clean order flow, verify payments, organise delivery, give great customer service, and decide when (and how) to automate with the Cloud API.

If your shop is really a WhatsApp chat, this book is for you. It shows you how to stop answering "How much?" 200 times a day, stop losing track of who paid, and run your WhatsApp sales like a proper business.

You'll learn the real difference between the free WhatsApp Business app and the WhatsApp Business Platform (Cloud API). Then you'll set up a professional profile, greeting and away messages, and a catalogue customers actually use. You'll get a five-step order flow with copy-and-paste templates, labels as an order board, and a simple order log.

The payments chapter covers bank transfers, payment links (with Paystack's published fees as an example), receipts and refunds. It also covers how to avoid fake-alert scams by verifying in your own bank app. Further chapters cover delivery zones and updates, customer-service scripts, growing sales without spamming, account security, and the scams that target sellers.

The automation chapter explains Meta's current per-message pricing in plain language, including the change on 1 October 2026 that gives each business number 1,000 free service messages a month. It also helps you decide whether you're ready for a bot. (It mentions the author's WhatsApp Order Bot template on Selar for those who want it, but you don't need it.)

Facts were checked against Meta's official pages, Paystack, Cloudflare and Nigerian law (NDPA 2023, FCCPA) in October 2026. A sources page is included.

WHAT'S INSIDE:

• WhatsApp Business app vs Business Platform (Cloud API): which one you need

• Profile, greeting, away message and QR/short-link setup

• Building a catalogue and collections customers use

• A five-step order flow with ready-to-copy order, confirmation and payment templates

• Labels as an order board and a simple order log

• Payments, receipts and refunds; avoiding fake alerts

• Delivery models, zone pricing and delivery update messages

• Customer-service quick-reply library and complaint handling

• Growing sales: Status, Instagram/Facebook entry points, Click-to-WhatsApp ads, repeat customers

• Account security, staff, and scams that target sellers

• When to automate: Meta's per-message pricing explained (verified October 2026)

• Checklists, a 14-day setup plan, FAQs and a sources page

WHO IT'S FOR: Nigerian small businesses selling through WhatsApp (food, skincare, fashion, perfume, provisions, gadgets), new sellers setting up properly, and virtual assistants who manage WhatsApp sales for clients.

WHO IT'S NOT FOR: Large companies needing enterprise contact-centre software, or anyone looking for growth hacks that involve spamming people.