Strive & Thrive - Beginner's Survival Guide to a lasting business

This Ebook is a survival guide for beginner entrepreneurs, particularly

in the beauty industry, sharing insights and lessons learned from the

author's journey in building a successful business despite challenges.

Doreen Keziah shares her journey from a mobile hairstylist to

founding multiple beauty brands, emphasizing resilience and

innovation. Each venture is interconnected, focusing on healing and

empowering clients.

The path to success was marked by numerous challenges that tested

Doreen's resilience and adaptability.

Began without investor funding or mentorship, relying solely on her

skills.

• Navigated a saturated beauty market with a focus on education and authenticity.
• Maintained product quality while managing costs, facing setbacks with suppliers.
• Juggled multiple roles, including stylist, marketer, and mother, leading to burnout.
• Experienced financial pressures, often unable to pay herself duringtough times.

Doreen outlines essential strategies for surviving and thriving in

business despite challenges. She notes that creating a supportive

community is vital for long-term success in the beauty industry.

Doreen emphasizes the importance of emotional readiness in

navigating the ups and downs of business, while maintaining a

long-term perspective is crucial for sustainable business growth and

impact.

This Ebook is for you if you want to:

• Transition from a hustle mindset to a building mindset focused on impact.
• Be Committed to growth despite your current challenges.
• Master innovation and adaptability in the beauty industry.
• Understand how survival seasons play a role in developing valuable business skills.