Growth Marketing Guide for Beginners & Professionals
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ABOUT THE AUTHOR
‘Tobi Adekunle is an accomplished growth and marketing professional with a deep passion for technology. With an impressive track record spanning over 12 years across diverse industries, including e-Commerce, Information Technology, Energy, Financial Technology, Advertising Technology, and Private Investment Property Management, Tobi has consistently delivered exceptional results.
Tobi began his professional marketing career at Konga, one of Africa's largest eCommerce companies, where he made significant contributions as a key member of the Marketing team. He later joined Eskimi, a leading global advertising technology company, as the Head of Marketing for Africa, spearheading impressive growth initiatives. At Sterling Bank, he led the growth and product marketing team, overseeing the success of more than 5 digital products and driving their expansion.
As the co-founder of Growth Skool UK and the founder of one of Nigeria's largest digital communities, Tobi is highly regarded as a mentor and trainer within the digital and marketing ecosystem. He actively contributes to the professional development of individuals in the field, serving as a marketing tutor for the Chartered Institute of Marketing UK Professional Certification and Diploma, where he teaches Digital Marketing Techniques and Digital Strategy modules. Additionally, Tobi facilitates various course modules for the Digital Marketing Institute (DMI) Ireland.
Tobi's commitment to continuous learning and professional growth is evident through his academic achievements. He holds a Post-Graduate Diploma in Professional Marketing from the esteemed Chartered Institute of Marketing UK and an MBA from the renowned Business School Netherlands, which has equipped him with a comprehensive understanding of strategic business management. He has further enhanced his expertise in the field through a Certificate in Strategic Marketing from Lagos Business School. Tobi is an active member of the PMAlliance global community and serves as an ambassador for the Association of International Product Marketing and Management (AIPMM) USA.
Motivated by his belief in the power of technology to drive business growth, Tobi is dedicated to pushing boundaries, fostering collaboration, and empowering marketing professionals and entrepreneurs to thrive in today's ever-evolving business landscape