👀Better Blogging Guide👀
Table Of Contents
GETTING SETUP..........................................................4
BLOG PLATFORMS: AN INTRODUCTION .......................... 4
CHOOSING THE RIGHT BLOG PLATFORM FOR YOURÂ
BUSINESS........................................................................ 4
BASICS OF BLOG SETUP................................................... 5
USING BLOGGER.............................................................. 6
Steps to Create Your First Blog Post with Blogger ........................... 7
USING WORDPRESS......................................................... 8
Steps to Create Your First Blog Post with WordPress .......................9
USING TYPEPAD ............................................................ 11
OTHER CONSIDERATIONS ............................................. 12
HOW YOUR BLOG SHOULD BE ORGANIZED ...............13
LAYOUT AND BASIC COMPOSITION............................... 14
PICKING APPROPRIATE COLOR THEMES AND PALETTES15
CHOOSING THE NUMBER OF COLUMNS.......................... 17
FONT STYLES AND YOUR BLOG ...................................... 18
FORMATTING TEXT ........................................................ 18
DESIGNING A CUSTOMIZED BLOG TEMPLATE ................ 19
A FEW NOTES ON SQUARESPACE FOR A CUSTOMIZEDÂ
BLOG ............................................................................. 20
WHY A FREE TEMPLATE MIGHT BE A BETTER CHOICE.... 20
BLOG LAYOUT AND PAGEVIEWS: UNDERSTANDING THEÂ
CONNECTION................................................................. 21
BUILDING SOCIAL AUTHORITY.................................22
ELEMENTS FOR CREDIBILITY: WHAT YOUR BLOG MUSTÂ
HAVE ............................................................................. 23
BLOG CREDIBILITY AND SEO......................................... 29
HOW VISITORS DETERMINE CREDIBILITY .................... 29
GETTING THE WORD OUT .........................................32
DEVELOPING RELATIONSHIPS WITH OTHER BLOGGERS 32
TOP BLOGGING COMMUNITIES...................................... 33
BRAND IDENTITY AND ITS VALUE FOR BUSINESS......... 36
SUMMARY OF MARKETING ESSENTIALS FOR PROMOTINGÂ
YOUR BLOG.................................................................... 37
PROMOTION AND PUBLICITY ...................................42
DEVELOPING BLOG CONTENT THAT WORKS .................. 42
USING TAGS CORRECTLY ..........................................46