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Start With Why.
Were you attracted by this book’s promise to help you build a large follower base of raving fans and customers online?
If you are like most of my readers, then the answer to that question should be yes. Many readers of my work, my own clients and mentees, have listed ‘increase the number of followers’ as one of their key goals for online marketing.
So, let’s talk about that for a minute.
Why Do You Need a Huge following?
As someone who has helped build online business pages from 0-500,000+, 0-44,000+, 0-124,000+ and so on, I can tell you that building a large, meaningful audience online takes a lot of time, effort and sometimes, money. So, it makes sense to have a clear objective as to why you want to have that audience in the first place.
Here are a few examples of problems I have seen result from building a large audience without a clear objective:
All these problems can be avoided with clear planning. Later in the book, I will be sharing real examples of people who have built large audiences the right way through their content and are now making millions because of it. However, there are many good reasons and advantages to having a large audience.