Media Relations Playbook: 25 Proven Effective Hacks

Media Relations Playbook offers a guide to tested and proven routes to success in media relations management in Nigeria and Africa. The work is an exploration and dimensioning of my experiences in the field. The book explores and dimensions professionals' experiences and places the issues in contemporary developments in public relations. It fills a gap in theory and practice

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Growth in numbers and the variety of media platforms has brought complexity. Media relations management now requires more sophistication in strategy, tactics, knowledge, and tools. More than writing and distributing a press statement to media houses is needed. Professionals must pay meticulous attention to content and process, targeting, monitoring, measuring outputs and outcomes, and conducting end-of-campaign evaluations.

This work represents a contribution toward improving the practice of media relations management. Professionals must identify and locate critical media management issues within the current theory and global practice standards.