Social Media Management Course

Course outline

Introduction to social media management

- What is social media management

- Who is a social media manager

- Social media platforms that needs social media management

- Roles of a social media manager

Content strategy

- What is content strategy

- How to create an ideal customer profile

- Competitor analysis

Content Management

- Content research and tools for content creation

- Content calendar

Client management

- Understanding contract

- How to acquire client

- Things to consider before working with a client

Page Aesthetics and Branding

- Design principles for social media

- Creating visually appealing profiles

- Brand consistency across platforms

- Effective use of images and multimedia

Content Creation and Creative Writing

- Why you need content creation skills as a social media manager 

- Crafting compelling and shareable content

- Copywriting for social media

- Storytelling techniques

- Leveraging user-generated content

Audience

- What is Audience in SMM and why are they important?

- Building a community; the how, the why.

- Strategies for audience engagement; CTA

- Responding to comments and messages

- Handling negative feedback

Social Media Crisis Management

- Developing a crisis management plan

- Responding to social media crises

- Repairing brand reputation

- Learning from crises for future prevention

Business of Social Media

- Monetization strategies

- Building a social media agency

- Freelancing in social media management

- Entrepreneurial opportunities in the social media space

- Personal branding as a social media manager

- Pricing

Social Media Advertising 

• Introduction To Social Media Advertising 

• AD creative

• Audience Selection 

• AD schedule and duration 

• ADS budgeting and bidding 

• AD format and placement

• AD analytics 

• Conclusion & FAQ

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