
A complaint handled well is worth more than a sale that never went wrong.
Most organisations treat complaints as problems to close. The best ones treat them as intelligence — signals that reveal broken processes, unmet expectations, and opportunities to turn frustrated customers into loyal ones. This course teaches both the skill and the mindset.
Complaint Handling & Service Recovery is a 15-module self-paced course built by JD Customer Experience — grounded in real escalation cases, regulatory awareness, and the psychology of why customers complain and what they actually need when they do.
What You'll Learn:
✅ Module 1 — The Psychology of a Complaint: What the Customer Really Wants
✅ Module 2 — The HEARD Framework: A Proven Structure for Every Complaint
✅ Module 3 — Emotional Regulation: Staying Calm When the Caller Isn't
✅ Module 4 — Apology Without Liability: Words That Acknowledge Without Admitting Fault
✅ Module 5 — Escalation Paths: When to Resolve, When to Escalate, When to Refer
✅ Module 6 — Service Recovery: Turning a Bad Experience Into a Retained Customer
✅ Module 7 — Handling Written Complaints: Email, Forms & Formal Letters
✅ Module 8 — Social Media Complaints: Public Tone, Speed & Brand Protection
✅ Module 9 — Regulatory & Formal Complaint Channels: Staying Compliant
✅ Module 10 — Complaint Prevention: Fixing the Root Before It Repeats
✅ Module 11 — Frontline Empowerment: Giving Agents the Authority to Resolve
✅ Module 12 — Building a Complaint-Handling Culture Across the Team
✅ Module 13 — Root Cause Analysis: Using Complaints to Improve Operations
✅ Module 14 — Customer Retention After a Complaint
✅ Module 15 — Complaint Metrics: What to Measure and How to Report It
How it works:
Who is this for? Customer service agents, complaint handlers, team leads, quality assurance staff, and operations managers who want to build a team that resolves issues faster and retains more customers.
Price: GHS 500 — One-time payment. Lifetime access. No renewals, no subscriptions.