Ten Doors: A Practical Guide to Starting the Business You Already Have

There is a woman I keep thinking about. She makes food people genuinely love — but no one outside her street knows her business exists. This book is for her, and for the tailor, the phone repairer, the baker, and everyone else standing on a skill they've never turned into an offer.

Asabe "Asaa" Franklin started a hair business as a broke student with no capital — just a WhatsApp status and a stranger's question: "How much is this hair?" Three years later, after selling everything from ₦3,000 hair to a ₦700,000 wig, she walked away — burned out, having learnt more than the business was ever worth.

Ten Doors is what she wished somebody had handed her on day one:

- A ten-step framework you can return to whenever you're stuck

- Real worked numbers — actual pricing and profit examples, not vague advice

- A full toolkit: business registration, contracts, bookkeeping, advertising, and hiring

- Worksheets in every chapter you'll actually use, not just read past

Not ten steps to a million naira — the truth about what building something really costs, and help deciding to start anyway.