THE ENTREPRENEUR'S GUIDE TO MARKETING 1

THE ENTREPRENEUR’S GUIDE TO MARKETING 1:

Mastering the art of standing out

Summary:

Starting a business is one thing; having enough customers to patronize your business is the next big thing you need to think about for you to remain in business as an entrepreneur. You’ve got to learn how to build traffic drawing the market to you – even in the face of stiff competition.

“Business Marketing 1” is the first of two courses focused on teaching you how to develop winning business marketing strategies., to keep you visible at the front positions in the market.

In this course, you will learn how to break into an existing market, how to create or pioneering a new market path for your business, guidelines for attracting business patronage, how to brand your business, laws governing effective marketing, etc.

Business marketing 1 is focused on the ‘product’ and ‘price’ aspects of the cardinal 4 Ps of the marketing mix; and is an essential guidebook for every entrepreneur should have, to learn how to draw customers to his or her business.

Course Contents

• Understanding sales vs marketing; and how to apply both to increase patronage
• 10 Power positioning strategies for brand differentiation
• Strategies to building a brand that stands out
• How to break into a market as a new player
• The elevator pitch as a business marketing tool