Chasing a Chicken and Catching a Cow

"Chasing a chicken and catching a cow" is more than just a title; it is a testament to the resilience, determination, and unwavering faith of its protagonist, the author of this reflective account. Set against the backdrop of Coventry University in the United Kingdom, this narrative chronicles the extraordinary odyssey of a village boy turned international business scholar.

At its core, this reflective journey delves deep into the author's transformative experience as he navigates the intricacies of a highly coveted internship with a prestigious conglomerate. From the bustling streets of Nigeria to the cosmopolitan hub of Coventry, each page unveils a tapestry of trials, triumphs, and timeless lessons.

The narrative unfolds with the author's triumphant victory in securing an internship position, a feat that catapulted him from the serene tranquility of his village to the pulsating energy of a global marketplace. Armed with determination and fueled by ambition, he embarks on a quest to unravel the mysteries of international business and marketing research.

Central to this narrative is the author's immersive dive into the world of real-life marketing research, where he grapples with the complexities of creating a business development blueprint for holiday villas in Peyia, Cyprus. As he delves deeper into the nuances of global holiday rental markets, he is confronted with cultural and class differences that challenge his worldview and shape his perspective in unexpected ways.