MEET 10-20 NEW, HIGH-QUALITY

PAYING prospects EVERY WEEK WITH THIS SIMPLE SMART OUTREACH SYSTEM

Costs next to nothing to use and works without you needing ads, marketing experience, a social media presence, or even an email list

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proof?

check out the results from aj’s students

Are you a coach, consultant, service provider or an ecommerce business owner looking for retail or wholesale partnerships?

Where’s your next client going to come from?

“Clients just come to me randomly”

Anytime AJ Cassata hears someone say this, he can almost always guarantee they’re making far less revenue than they’re capable of. In fact, most times within 90 days he can double their income with the same working hours, offer, and industry.

A LACK OF LEADS MAKES YOU FEEL DESPERATE, OVERWORKED, AND UNDERPAID

That’s why AJ’s says most service businesses don’t have a sales problem, they have a leads problem. Because what good is a “closer”, if there’s no one to close?

A lack of an effective lead gen system forces you into working with the wrong people, making less money, and feeling burned out. So instead of a “passive” marketing strategy which waits for clients to show up, you need an “active” strategy that goes and brings them in right now.

Imagine having 10-20 meetings with new ideal prospects every week

Nothing is simpler, cheaper, and produces faster results than combining both cold email and LinkedIn outbound prospecting. It’s easy to do, and it allows you to reach the right people with the right message, so they’re actually excited to book a call with you.

This isn’t about spamming or annoying potential prospects. This is about serving others and focusing on creating more high-quality conversations, not just closing high-paying clients. While things like SEO or content marketing take time, with this you can start seeing results today!

Introducing:

find your dream clients

The “Smart Outreach System” For Doubling Your Revenue

A comprehensive, step-by-step, outbound prospecting system for consistently generating high-quality leads, landing dream clients, and increasing your income.

This active marketing strategy combines LinkedIn, cold email, and “evergreen tactics”, so you can find your ideal prospects no matter what niche you’re in.

This new b2b lead gen course will help you...

Consistently book more calls

• By using AJ’s proven framework, you’ll consistently book 5-10 new calls each week with ready-to-go, high-paying prospects.

Easily land bigger clients

• You’ll not only have the right leads, but the right sales process in place so you can more easily convert strangers into dream clients.

Always have a full pipeline

• You’ll learn how to identify, message, and generate leads in any niche or industry without being spammy or annoying.

Take control of your revenue

• Instead of having income goals you never hit, you’ll now have an active strategy you’ll use everyday to reliably increase your income.

Acquire a recession-proof skill

• By mastering cold outreach, you’ll always be able to generate an online income for yourself no matter the economy.

Never worry about clients

• With this predictable lead gen system in place, you’ll never have to worry about “where your next client will come from” ever again.

And much more...

What’s Waiting

For You INSIDE

Module 1:

Foundations Of Successful

B2B Lead Gen

• Lesson 1: Mindset Is Everything
• Discover why it’s all about focusing on helping the customer, not selling them.
• Lesson 2: Intro To Outbound Prospecting
• Learn the difference between push vs pull marketing and the right way to do each.
• Lesson 3: 3-Step Process For Landing Meetings
• Master turning complete strangers into new conversations and booked calls.
• Lesson 4: Dialing In Your Niche & Avatar
• Walkthrough dialing in your avatar and what to do if you have multiple different ones.
• Lesson 5: Dialing In Your Messaging
• Understand your audience's “flavor of pain” and craft short, powerful messaging.
• Lesson 6: Optimizing Your Digital Presence
• Learn the 8 key areas for optimizing your online presence and perception.
• Lesson 7: Workflows & Daily Rituals
• Create a simple, repeatable, daily outreach ritual so your pipeline is always full.
• Lesson 8: Tracking Opportunities In Your CRM
• Track the interest levels of your prospects without it being time consuming.
• Lesson 9: Tracking Your KPI’s
• Use the KPI template to stay organized and track your lead gen systems effectiveness.

Module 2:

Building Your List

• Lesson 1: Your List Building Mindset
• Understanding why precision over quantity is the key to fast results.
• Lesson 2: Defining Your Targeting Criteria
• Become crystal clear on exactly who you’re targeted so they’re easy to reach.
• Lesson 3: Building Lists Within LinkedIn
• Leverage the best practices within LinkedIn and Sales Navigator.
• Lesson 4: Building Lists With Email Databases
• Learn what databases are best for your niche and how to find decision makers emails.

Module 3:

Engaging Your List

• Lesson 1: Proven Messaging Principles
• Create high-converting messaging with AJ’s tested cold outreach checklist.
• Lesson 2: Stages Of Awareness
• How to know exactly what to say based upon your prospects state of awareness.
• Lesson 3: Copywriting Frameworks, Templates, & Training
• Use these proven plug-and-play templates to start driving high-quality leads today.
• Lesson 4: Writing Sequences
• Learn how to follow up with anyone without being annoying.
• Lesson 5: Personalizing Your Outreach
• Discover how to make all of your outreach look and feel personalized.
• Lesson 6: Real Cold Email Breakdowns: Good & Bad
• Walkthrough examples AJ has sent and avoid the mistakes he’s made for you.
• Lesson 7: Proof You Can Do This
• How to overcome “imposter syndrome” when getting started with your outreach.

Module 4:

Converting Your List

• Lesson 1: Converting Leads Daily
• The first thing you should do before you start prospecting every day.
• Lesson 2: From Interested To Booked Call
• How to effortlessly move someone from just being interested to booking a call.
• Lesson 3: Handling Objections & Concerns
• Use AJ’s proven templates for overcoming the most common objections.

Module 5:

Fine-Tuning Your Funnel

• Lesson 1: Relevant Regulations & Compliance
• Learn everything you need to avoid so you can prospect safely.
• Lesson 2: Optimizing The 3 Keys To Success
• The three things to focus on above else to generate consistent high-quality leads.
• Lesson 3: Benchmark KPI’s
• Discover the exact benchmarks so you know if what you’re doing is working or not.

Module 6:

Scaling & Automation

• Lesson 1: The Pro’s & Con’s of Automation
• What you need to know about automation before ever using it.
• Lesson 2: LinkedIn Automation Tools
• Best practices for leveraging LinkedIn automation tools to maximize conversions.
• Lesson 3: Email Automation Tools
• The technical set-up for email automation and email deliverability
• Lesson 4: Fine Tune The Right Things
• Wrapping up everything you’ve learned into a repeatable and effective lead gen system.

Never worry about finding new clients ever again

For b2b Businesses In All Niches

With over 830 million professionals and 55 million companies, LinkedIn provides a unique B2B network for businesses in every niche imaginable. So you can rest assured that finding your ideal clients on a daily basis will be a done deal after this.

Perfect Even For New Solopreneurs

AJ's system allows even new businesses with no prior track record to find their ideal clients every week. In fact, many new businesses use it to generate $10,000, $20,000 and in AJ's own case $40,000 in a matter of a month or two.

Scales As Your Company Grows

Ever heard of a company named Figma? It's B2B software business, started finding clients with a system similar to that of AJ's. Today, it's a multi-billion dollar company. So no matter how fast you grow or how big you get, this system has your back.

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Your world-renowned

B2B lead gen instructor

AJ CASSATA

Most businesses don't have a conversion problem. They have a lead problem.

From starting out as an inexperienced 19-year-old college dropout, with no network or fancy degree selling painting services door-to-door, to creating successful online businesses allowing him to work and live anywhere in the world (currently living in Vietnam!), AJ Cassata has used lead generation to change his life.

Now as a B2B sales consultant and founder of Revenue Boost -- a leading B2B sales accelerator -- he’s helping thousands of new and experienced service providers quickly increase their revenue, prospect smarter, and land bigger clients with consistency.

Plus from his role as the official Sales Mentor & Advisor for Aurelia Ventures, a tech startup accelerator for B2B founders, AJ brings the “what's working now” insights across some of the smartest and fastest scaling B2B companies today.

Proof that the “Smart Outreach System” works

Just one new client can pay for this entire program

For essentially zero cost, you can use this outbound strategy to start conversations with your ideal prospects faster than anything else! Conversations which can then turn into new dream clients.

If you’re ready to build, we’re here to help

Foundr is an industry-leading edtech company helping today’s founders build tomorrow’s leading businesses through our courses, content, and community. We work with the most successful entrepreneurs alive, distilling their proven frameworks into actionable advice for the millions around the world who interact with our content each week.

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learn from practitioners, not gurus

Foundr instructors are world-renowned entrepreneurs and practitioners of their craft, never gurus. They’re industry experts who’ve actually built the exact business they’re teaching about.

Nathan Chan

CEO of Foundr, Instagram & Product Development Expert

Gretta Van Riel

5x Multi-million dollar ecommerce start-up founder, featured as a Forbes 30 under 30

Nick Shackelford

Founder of Structured Social, Facebook Ads Expert

Dee Deng

Co-founder of Right Hook Media, one of Australia’s fastest growing start-ups

Melisa Vong

3x Multi-million dollar Amazon FBA ecommerce brands founder

Gerardo Perez

Founder of Marketing&, a leading Tiktok digital agency & top Tiktok marketing influencer

Vinay Patankar

Founder of Process.st, operations & scalability expert

Tommie Powers

Founder of Tommie Traffic, Youtube Ads expert, over $30M in media buying spent on the platform

Joe De Sena

CEO of Spartan, author of the New York Times best-seller, Spartan-Up

Alexa Von Tobel

Founder of Inspired Capital, Serial Entrepreneur, Venture Capitalist & New York Times Best-selling author of “Financially Forward”

Arman Assadi

Former “Googler” & Indiegogo $1M+ record breaker

Ulrich Boser

Founder & CEO of The Learning Academy, focused on developing the future through advances in the science of learning

Daniel DiPiazza

Bestselling author of “Rich20Something”

Daymond John

Founder of the 6 billion dollar icon brand FUBU

Eric Bandholz

Founder of Bearbrand, a multi-million dollar ecommerce business

Jimmy Kim

CEO & Co-founder of Sendlane, the 10-billion email sending expert

Steve McLeod

Founder of Fire & Safety Australia, that does +$20M in yearly revenue, listed on Australia’s 30 under 30, bestselling author of “Courage for Profit”

Bronson Taylor

Founder & Host of Growth Hacker TV, Founder & CEO of Growth Geeks, Workify.co, Rhino Laces

Ari Meisel

Serial Entrepreneur, expert in productivity

Oli Gardner

Co-founder of Unbounce, the landing page expert

Stuart Mckeown

Founder of Gleam.io, the lead generation expert

Mitchell Harper

Co-founder of the $100M a year SaaS, BigCommerce

Chase Dimond

Founder of Boundless Labs, a top ecommerce email marketing agency

Rob Ward

Founder of Quad Lock, a company bootstrapped from 0 to $9M in 4 years

Rich Li

Co-founder of the luggage startup July & online furniture retailer, Brosa

Next

TRUSTED BY

Foundr courses get results

Foundr graduates have consistently achieved real results they never thought possible. Ready to join them?

$18,000 in 3 months

• Amy
• 

Increased ROAS by 15X

• Tyler
• 

Grew following to nearly 200K

• Adela
• 

Went from 300 to 10K followers

• Eavanna
• 

Went from making $60,000 to $120,000

• Alicia
• 
  
• 

$1,000,000 in just 6 months

• Adam
• 
  
• 

On track to do $1,000,000

• Brandon
• 
  
• 

Increased ROAS by 3-5%

• Manuel
• 
  
• 

Boosted email revenue by 55%

• Connor

Start By Unlocking Find Your Dream Clients Today

EVERYTHING

YOU’LL GET:

• Full access to Find Your Dream Clients with AJ Cassata6 easy-to-follow training modules30 in-depth video lessons4 exclusive bonuses total24/7 Foundr customer support

FIND YOUR 

DREAM CLIENTS

(1x Single Payment)

30 different videos covering everything you need to find and land more dream clients

us$999

SIGN UP NOW!

FIND YOUR DREAM 

CLIENTS

(4-Month Payment Plan)

30 different videos covering everything you need to find and land more dream clients

SIGN UP NOW!

Bonuses included in the course

1

aj’s full-stack

Get an overview of the tech-stack for successful B2B lead generation.

2

Messaging

Re-Write

AJ shows you how to simply turn “average” messaging into high-converting communication.

3

The Sales Call Playbook

Get an overview of the tech-stack for successful B2B lead generation.

4

Case Studies From AJ’s Clients

See how others have used the “Smart Outreach System” to quickly grow their service businesses.

A pipeline full of high-quality,

life-changing leads for just a few dollars a day

This “Smart Outreach System” has helped totally new entrepreneurs go from zero to $12,500/mo in less than 3 months. For less than a cup of coffee each day, you’ll have a proven strategy for landing new clients worth $2k, $5k, or even much more.

Start Meeting Your Ideal Prospects Today

Never worry about finding clients again by joining today so you can spend more time doing things that matter.

Frequently Asked Questions

Is this only for B2B leads?

1. While B2B is the focus of the course, you could use these same strategies to generate any kind of leads and get in contact with anyone. Whether that’s specific influencers, brands you want to partner with, or even new customers for your business. If they have an email or are on LinkedIn, this will help you find and create conversations with them.

Do I need a business already?

Will this help me grow my agency?

Will this help grow an ecommerce business?

What if I’m brand new and don’t have any testimonials yet?

Could I use this course as a service to offer to clients?

How much time do I need to devote to this?

How fast will I see results?

What if I’m not good with tech?

How much money do I need to do this?

Could I use this as a salesperson even if I don’t have my own business?

I’m already pretty good at email, what if I know most of what’s in this course?

Is this something I can hand over to my team and have them go through it?

I’ve seen other lead generation courses, what makes yours different?

How soon can I start once I have access to the course?

What if I need extra support beyond the course?

Are there any bonuses included?

What is foundr+?

I’ll also receive all new courses for free?

If I cancel, do I lose access to other Foundr courses I purchased before my membership?

More questions?

Speak with us.

Schedule time below for a quick start session with one of our course specialists

Ready to start

getting high-quality leads each day?

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