DIGITAL MARKETING AND CONTENT MARKETING

*Content and Digital Marketing Course Outline* 

 *Week 1: Introduction to Online Content Creation and Graphics Design* 

 *Day 1: Basics of Content Creation* 

Overview of online content creation

Understanding the importance of visual content

Introduction to Canva and its features

 *Day 2: Canva Practical Session* 

Hands-on practice with Canva tools

Creating graphics for social media posts

Design principles for effective content

 *Day 3: Introduction to AI Image Creation* 

Understanding AI image creation tools

Exploring tools like Bing Ai

Hands-on session on generating AI-enhanced images

 *Week 2: Video Editing and Basic Inventory Management* 

 *Day 4: Introduction to Video Editing* 

Importance of video content

Overview of Inshot/capcut for video editing

Basic video editing techniques and transitions

 *Day 5: Practical Video Editing* 

Hands-on practice with Inshot/capcut

Creating engaging short videos for social media

 *Week 3: Digital Marketing Fundamentals* 

 *Day 6: Introduction to Digital Marketing* 

Overview of digital marketing channels

Understanding the role of storytelling in marketing

Basic principles of effective storytelling

Sales and marketing channels

 *Day 7: AI Image Creation for Marketing* 

Exploring AI-generated images for marketing purposes

Tools like Bing AI and their applications

Practical session on incorporating AI-generated images into content

 *Day 8: Facebook Ads Setup with Meta Ads Manager* 

Importance of Facebook ads in digital marketing

Step-by-step guide on setting up ads using Meta Ads Manager

Budgeting and targeting strategies

 *Week 4: Advanced Content Creation and Final Project* 

 *Day 9: Advanced Graphics Design with Canva and AI* 

Integrating AI-generated images into Canva designs

Creating more complex and visually appealing graphics

 *Day 10: Advanced Video Editing Techniques* 

Advanced features of Inshot/capcut

Adding effects and elements to enhance video content

 *Day 11&12 : Final Project and Review* 

Combining learned skills to create a comprehensive piece of content

Peer review and feedback session

Recap of the course and next steps in online content creation