The Customer Acquisition Workflow for African SaaS & B2B Startups

Ten chapters. Fourteen tools. One complete acquisition and retention system built specifically for African founders and marketers looking to increase customer acquisition, retention, and product growth.

From thinking and planning in Claude and Miro, through automation in Zapier and Make, through prospect intelligence in Clay, through outreach in Instantly, through nurture and retention in Brevo and Customer.io and Termii, through content in Ubersuggest and Descript, through behavioural intelligence in Mixpanel, to the command centre in Looker Studio, every tool connects to every other tool, every channel reinforces every other channel, and the whole system is greater than the sum of its parts.

The founders who build this stack and run it consistently will outacquire and outretain competitors who are still doing everything manually. The gap between a manual acquisition workflow and an automated one compounds every week. Start building.