Sales Management Certification with insights from PZ Cussons

Equips you for Sales Executive, Business Development Officer, and Revenue Manager roles with strong commission-based earning potential.

NOTE: Payment covers 1-month course module, CBT exam and certificate issuance. You'll be automatically redirected to the course module after payment (kindly bookmark course module page immediately).

Course Overview: 10 Core Learning Areas

• Module 01: Introduction to Sales Management – Understanding the evolution of sales roles and aligning your sales engine with corporate strategy.
• Module 02: Sales Strategy & Market Planning – Defining your Ideal Customer Profile (ICP), Go-To-Market (GTM) strategy, and territory/quota setting.
• Module 03: The Sales Process & Methodology – Building a repeatable system from prospecting to close that your entire team can follow.
• Module 04: Building & Coaching a Sales Team – Proven frameworks for hiring, onboarding, and high-impact performance coaching.
• Module 05: Sales Pipeline & CRM Management – Mastering pipeline hygiene, coverage ratios, and driving 100% CRM adoption.
• Module 06: Sales Forecasting & Analytics – Using data to make accurate revenue predictions and building real-time KPI dashboards.
• Module 07: Customer Relationship & Account Management – Strategies for retention, Net Revenue Retention (NRR), and account expansion.
• Module 08: Negotiation & Closing Techniques – Value-based selling, professional objection handling, and closing high-value deals.
• Module 09: Sales Technology & Digital Selling – Optimizing your tech stack, leveraging AI, and mastering social selling/enablement.
• Module 10: Sales Culture, Ethics & Career Development – Designing compensation plans, building a winning culture, and your personal 90-day management plan.