Introduction To Public Relations (A Concise Global Periscope)

In a down-to-earth fashion, the author gives the background of the profession and industry, with exposes of its similarities and distinctions with other fields. In same vein, it treated the organisational structure of public relations with in-depth look at various agencies and their departments. It further dwelt on the attributes of practitioners in the field, with strong emphasis on the local and international ethical guides and principles professionals are expected to adhere to.

Introduction to Public Relations (A Concise Global Periscope), therefore, is timely, but also very imperative. It has, though in a concise perspective, presented public relations as, first a communication instrument, and secondly, a tool for social engineering whose overwhelming influence and impact are both inescapable and far reaching. It is, therefore, not surprising that public relations has being tenaciously embraced by all those individuals and organisations who care for and cherish understanding, goodwill, support, cooperation and good relation from neighbours/community, workers, customers, stakeholders, financial and other vital institutions, media, government and both local and international interest-holders. 

Introduction to Public Relations (A Concise Global Periscope), therefore, is a must-read for all: students, lecturers, researchers, practitioners, managers, bureaucrats, politicians and the

general public. That way the earnest call for all to appreciate public relations as a necessity in a knowledge-driven contemporary society would have been attained.

--Prof. Jonathan E. Aliede, (PhD, MNIPR,rpa)

  Department of Public Relations

  Faculty of Social Sciences

  National Open University of Nigeria

  Jabi, Abuja.