12-Week Practical Marketing Analytics Roadmap

Turn Marketing Analytics Theory Into Commercial Capability

A structured 12-week execution system with 10 commercial projects designed to help you build a job-ready marketing analytics portfolio aligned with UK and global job markets.

This is not a passive learning document.

It is a structured 12-week execution roadmap designed to help you:

• Build 7–10 real-world marketing analytics projects
• Develop a public GitHub portfolio
• Analyse real datasets (campaign, funnel, churn, LTV, attribution, MMM)
• Produce executive-ready dashboards and insight memos
• Prepare interview-ready commercial stories
• Align your work with UK and global job market expectations

What You Will Build

Across 3 structured phases:

• Phase 1 – Performance & Conversion: Campaign ROI, Funnel diagnostics, Conversion modelling
• Phase 2 – Customer & Retention: A/B testing, RFM segmentation, LTV–CAC, Churn analysis
• Phase 3 – Advanced Commercial Thinking|: Cohort analysis, Attribution comparison, Causal marketing thinking
• Optional advanced Marketing Mix Modelling projects included.

Each project includes:

• Business problem framing

• Verified datasets

• Technical guidance

• Advanced depth layer

• Clear GitHub structure

• Executive summary expectation

Who This Is For

• Aspiring marketing analysts

• Data analysts transitioning into marketing

• Career switchers

• Diaspora's / Nigeria job seekers

• Analysts wanting stronger commercial positioning

Outcome

By the end of 12 weeks, you will have:

• A structured portfolio

• Clear KPI fluency

• Interview-ready project narratives

• Demonstrated commercial thinking

• Public professional signal

Employers hire demonstrated capability.

This roadmap helps you build it.

Built by Johnson Taiwo, MBA & MCIM

Data & Analytics Leader

Building real-world capability for the next generation of decision-makers.