AI-POWERED BUSINESS STARTER KIT

What's Inside

•         Part 1 — The Funnel Template (Awareness → Interest → Decision → Action)

•         Part 2 — Sales Page Copy Template (fill-in-the-blank, plus a worked example)

•         Part 3 — Pricing Strategy Guide (pairs with the companion Pricing Calculator.xlsx)

•         Part 4 — Launch Checklist

How to use this kit: Everywhere you see brackets like [YOUR PRODUCT], replace them with your own details. The worked examples use a fictional "AI Prompt Pack" product so you can see the template applied — swap in your own niche, offer, and voice.

Part 1 — The Funnel Template

A funnel is just the path a stranger walks to become a customer. Use this four-stage structure for any digital product, in any niche.

Stage 1: Awareness (Meta Ad)

Goal: stop the scroll and name the problem your audience already feels.

Template

•         Hook (first line): Call out the exact person or pain — "If you're a [audience] who's tired of [pain]..."

•         Agitation (1–2 lines): Make the cost of the problem concrete — time lost, money left on the table, stress.

•         Bridge: "Here's the fix" / "What if you didn't have to..."

•         CTA: "Tap to get [PRODUCT NAME]" or "Learn more"

Worked Example

"If you're a small business owner who stares at a blank page every time you need social captions — this fixes that in 10 seconds. The AI Prompt Pack: 100 ready-to-use prompts for e-commerce and marketing content. Tap to grab it."

Stage 2: Interest (Landing / Sales Page)

Goal: the visitor decides "this is for me" within 5 seconds of arriving. Covered in full in Part 2.

Stage 3: Decision (Offer + Objection Handling)

Goal: remove the last reasons not to buy.

•         Show exactly what's included (a visual list or mockup beats a paragraph)

•         Answer the top 3 objections: "Will this actually work for my niche?" / "What if I'm not techy?" / "What if I don't like it?"

•         De-risk with a guarantee or a free preview sample

Stage 4: Action (Checkout + Delivery)

Goal: frictionless purchase and instant gratification.

•         Sellar.com handles checkout and auto-delivers the download link — no manual work

•         Keep the checkout page to one product, one price, one button

•         Send a short welcome/delivery email confirming what they bought and how to use it first

Part 2 — Sales Page Copy Template

Use this section-by-section structure for your Sellar.com product page. Each section has a fill-in template followed by a worked example.

1. Headline

Template: [Specific outcome] for [specific audience] — without [common pain/objection].

Example: "100 Done-For-You AI Prompts That Write Your Marketing Copy in Seconds — No Prompt-Writing Skills Needed."

2. Subheadline

Template: A one-sentence expansion naming the format and the payoff.

Example: "A plug-and-play prompt library for e-commerce and digital marketing — just copy, paste, and customize."

3. Problem / Agitation

Template: Describe the current struggle in the reader's own words (3–4 short lines). Don't solve it yet — just make them nod.

Example: "You know AI tools can save you hours. But every session starts the same way: staring at a blank prompt box, typing something vague, and getting a generic result you have to rewrite anyway."

4. Solution Introduction

Template: Introduce the product as the bridge from problem to outcome, in one paragraph.

Example: "The AI Prompt Pack removes the guesswork. It's 100 tested prompts, organized by use case, so you open the doc, copy the one you need, and get a usable result on the first try."

5. What's Included

Template: A bulleted, visual list — not paragraphs.

•         100 prompts across 4 categories (25 each)

•         Formatted PDF + copy-paste text doc

•         Editable [ ] fields so you can drop in your own product/brand details

•         Lifetime access to updates

6. Social Proof

Template: A short testimonial, a usage stat, or a before/after. If you're pre-launch, use a specific, verifiable claim instead (e.g., "tested across 30+ e-commerce listings") rather than fabricating a quote.

7. The Offer

Template: Restate the product, the price, and what makes it a clear value relative to the price. See Part 3 for how to set the number.

8. Guarantee

Template: "If [PRODUCT] doesn't [core promise] within [timeframe], email us for a full refund — no questions asked."

9. FAQ (Objection Handling)

•         "Will this work for my niche?" → explain how prompts are adaptable / list included niches

•         "What format do I get it in?" → PDF + doc, instant download

•         "Do I need a paid AI tool?" → note which tools it works with (ChatGPT, Claude, etc.)

10. Final CTA

Template: Restate the outcome, restate the price, one button. "Get [PRODUCT] now for [$PRICE] →"

Part 3 — Pricing Strategy Guide

Pair this section with the companion file Pricing_Calculator.xlsx, which turns these inputs into your breakeven and margin automatically.

Three-Tier Structure

Offering three price points increases average order value because most buyers pick the middle option.

Tier

Typical Price

What It Includes

Who It's For

Basic

$9–$19

Core product only

Price-sensitive first-time buyers

Pro (anchor)

$27–$47

Core + templates/bonuses

Most buyers — design your page to push here

Bundle

$67–$97

Everything + 1:1 or done-with-you add-on

High-intent buyers wanting more support

Setting Your Ad Budget Against Price

Rule of thumb for early testing: your Cost Per Purchase (from Meta Ads Manager) needs to stay meaningfully below your price to leave room for profit after ad spend. Use the Pricing_Calculator.xlsx to enter your price, product cost, and target ad spend — it will compute your breakeven conversion rate and required ROAS automatically.

Part 4 — Launch Checklist

Before You Launch

•         Product built and delivery file(s) finalized

•         Sales page copy written (Part 2) and uploaded to Sellar.com

•         Pricing tiers set (Part 3) and Pricing_Calculator.xlsx completed

•         Sellar.com storefront live with automated delivery tested (buy your own product once to confirm)

•         Meta Pixel installed on your Sellar.com page

Launch Day

•         Meta Ads Manager campaign created with objective = Conversions

•         Audience targeting set (interests/behaviors relevant to your niche)

•         Ad creative + copy uploaded (Stage 1 template above)

•         Tracking confirmed: place one test order and verify it shows in the Pixel/Ads Manager

First Week

•         Check cost-per-purchase daily against your breakeven number

•         Read every piece of buyer feedback and note recurring objections — feed them back into the FAQ section

•         Kill or adjust any ad set with cost-per-purchase above breakeven after meaningful spend