The Art and Business of Writing Class

There is a version of you that writes with confidence. That sits down, opens a blank page, and knows exactly how to reach the person on the other side. That writes words people save, share, and come back to. Words that build trust, attract opportunities, and yes, make money.

The Art and Business of Writing Class is a four-week live writing experience designed to give you exactly that. This is not a course where you watch videos alone and hope something sticks. This is a live, hands-on, interactive class where you will write, be challenged, receive feedback, and leave with skills that are immediately useful in your real life.

Whether you have been writing for years and want to sharpen your craft, or you are just starting out and want to get it right from the beginning, this class was built for you.

Who This Class Is For:

This class is for you if:

• You have always known you have something to say but struggle to say it in a way that lands.

• You write but your content does not get the engagement, opportunities, or income you want from it.

• You want to write emotional, resonant pieces that make people feel something real.

• You want to write professional content that positions you as credible and hireable.

• You want to tell stories that people cannot stop reading.

• You want a social media presence built on a voice that is unmistakably yours.

• You want to turn your writing skill into income whether as a freelancer, a creator, or a professional.

• You have ever thought you are not a real writer but know deep down you are capable of more.

What You Will Learn:

This class covers four complete modules. This class covers four complete modules. Each one is a discipline in its own right.

1.     Emotion Writing and Expression (Writing That Feel, Not Just Read)

Most people write what they think. Great writers write what they feel, and make the reader feel it too. You will learn how to access the unspoken needs, the unnamed emotions, and the quiet truths that live inside your experience and translate them into writing that makes a reader stop and think 'this is exactly how I feel but I never knew how to say it.' We cover the craft of emotional precision, concrete detail, strategic restraint, and original language so that everything you write from this point forward carries real weight. This is the foundation everything else is built on.

2.     Content Writing (Structure, Clarity and Getting Paid for Your Skill)

Content writing is one of the most in-demand professional skills in the world right now. This module teaches you both. You will learn how to research your audience before you write a single word, how to structure a piece with the kind of clarity that makes people read to the end, and how to edit your own work with rigor and precision. But we do not stop there. We go into the business of writing fully and honestly. How to price your skill without apology. How to pitch to clients and publications with confidence. How to write agreements that protect you. How to find clients who value what you do and pay you what you are worth. By the end of this module you will have the craft and the commercial knowledge to build a real writing income.

3.     The Art of Storytelling (Making Your Words Feel Alive)

Storytelling is not a genre. It is a technique available to every writer in every format. A blog post can carry a story. A newsletter can carry a story. A social media caption can carry a story. This module gives you the tools to make any piece of writing feel alive, from understanding the architecture of a narrative that works, to building characters your reader believes in, to choosing the right scene at the right moment. You will also learn the most transferable skill in writing: how to find the story inside any subject. By the end of this module everything you write will have a human centre.

4.     Writing For Social Media (Finding and Owning Your Voice)

Social media writing is not smaller writing. It is different writing. It demands that you earn attention in under two seconds and keep it long enough to matter. This module teaches you how to find your voice, own it without apology, and use it to build a presence that grows over time. You will learn how to write a hook that stops the scroll, structure a post that keeps people reading, and end with intention. You will understand the difference between reach and resonance, between an audience and a community, and between posting consistently and showing up meaningfully. You will leave this module knowing how to write social media content that sounds like you, reaches the right people, and keeps them coming back.

How The Class Works:

Duration: 4 weeks

Schedule: Every Saturday and Sunday.

Session length: 1hr-1hr 30 minutes per session

Format: Fully live and online via Google Meet.

Total sessions: 8 sessions across 4 weeks.

Exercises: Take-home writing exercises after every session.

What you need: Your phone or laptop, a notebook, and the willingness to show up and do the work.

Why Register for This Class:

When you join this class you will:

✓  Learn to write in a way that sounds and feels like you, but sharper, clearer, and more intentional.

✓  Develop a professional writing practice you can sustain long after the four weeks end.

✓  Receive direct feedback on your writing in a space where honesty is paired with genuine support.

✓  Join a community of writers who are serious about their craft and their growth.

✓  Walk away with templates, frameworks, and tools you can use immediately.

✓  Understand how to turn your writing skill into a source of income.

By the end of the four weeks you will walk away with:

• A writing practice that is grounded, consistent, and yours

• The ability to write content that serves a reader and earns a living

• Storytelling tools that make everything you write feel alive

• A social media voice so clear that people stop scrolling when they see your name

• Professional templates for pitching, pricing, and protecting your work

• The confidence to put your writing in front of the people who need it.

Registration is now open and ends on June 30, 2026.

Classes officially begin in July 11, 2026.

Whatever brought you here, whether it is a quiet knowing that your words are worth more than you have allowed them to be, or a clear goal to build a career from your craft, you are in the right place.

The only thing left is to register.

See you inside.