FOUNDER MODE

The market is open. Most people just don't know where to start.

Nigeria has one of the youngest, most mobile-first populations on earth — and a generation of

buyers, locally and in the diaspora, who are ready to pay for the right offer. The opportunity isn't

the hard part anymore. Execution is.

Founder Mode is a 49-page, step-by-step playbook for going from idea to a registered, selling,

systemised digital business — written from real experience building a multi-platform group of

Nigerian digital businesses from scratch.

What's inside:

Part I — Foundation. Choosing your lane (product, service, or platform), and registering

properly with CAC and SMEDAN — before you spend a naira on branding or ads.

Part II — Build. Launching your first digital storefront, setting up Naira and international

payments (Paystack/Flutterwave), and looking like a real company from day one, on any budget.

Part III — Sell. Getting your first customers through WhatsApp, Telegram, and referrals with

zero ad spend, running paid traffic responsibly once you're ready, and turning reviews into trust.

Part IV — Scale. When (and when not) to add a second platform, delegating without losing

quality, separating personal and business money, and a full 90-day launch-and-growth calendar.

Who this is for: anyone starting a digital business in Nigeria from zero — a store, a service, or

a platform — who wants to do it properly instead of guessing at registration, pricing, and customer

acquisition one expensive mistake at a time.

What you'll walk away with: a registered business done right, a working storefront with real

payments, a repeatable customer acquisition channel, and a dated 90-day plan sequencing all of it.

By Shalom Odion, Founder & CEO of ShopMitch and MitchMusic — built and operating across

e-commerce, music, sports, and social platforms as Mitch Group.

Format: PDF, 49 pages · Instant digital download