The Room - Book 2 of The Edo/Lagos Business Series
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The Room - Book 2 of The Edo/Lagos Business Series

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She can build the thing. That was never the problem.

Ruth leaves a good job in Lagos to build a product she can already see working. What she cannot see is how to pay for the year it will take to sell it. In a country where the rent falls due in one payment, the banks take eighteen months to buy, and the runway is shorter than both, a good idea is not enough. It never was.


The Room follows one founder through the part of the startup story that most books skip: the money. Twelve investor meetings. Three ghostings. One term sheet with teeth in it. Six million naira from a cousin who sells cement and did not ask for a document. Along the way, without a single lecture, it lays out how funding actually works in Nigeria, what a SAFE really costs you, why revenue is the cheapest money in the room, and how long you can last before the answer stops being about money at all.


This is a novel you can read in an evening and a field guide you will come back to before your next raise. It is written for early founders, product people, and anyone who has ever done the sum twice, looking for the error, and found that there wasn't one.


Book Two of the Edo and Lagos Business Series. Set in the same world as Ledga, it stands completely on its own.

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