Know Your Real Profit – A Simple Step-by-Step Guide for Small Business Owners
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Know Your Real Profit – A Simple Step-by-Step Guide for Small Business Owners

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Busy shop. Full cash box. But are you making a profit?

Many small business owners see money coming in every day and assume they are making a profit. But money in the account is not the same as profit, and that mistake is one of the most common reasons small businesses fail.


Some of the cash you hold belongs to your suppliers, your landlord, your staff, the tax authority, or your next stock purchase. Profit is only what is left after all of those costs are covered.


Know Your Real Profit shows you how to find that number in plain language, with worked examples in Tanzanian shillings. All you need is a notebook, a phone or a simple app.


Inside, you will learn how to

  • Record sales, costs and expenses the simple way
  • Calculate your real net profit and profit margin
  • Separate business money from personal money
  • Track customer debts, supplier debts and stock
  • Find your most profitable products and stop money leaks
  • Follow a 10-minute daily routine and a simple monthly report


The book walks you through every line, so you can do the same calculation for your own business at the end of each month.


What's inside: 8 parts, 18 steps

  • Introduction: Money in the account is not profit
  • Part 1: Six words every owner must know
  • Part 2: Record the basics (Steps 1–3)
  • Part 3: Calculate your real profit (Step 4)
  • Part 4: Protect the numbers: personal money, withdrawals, debts, stock (Steps 5–9)
  • Part 5: Review your profit daily, weekly and monthly, plus profit margin (Steps 10–13)
  • Part 6: Use your numbers to improve profit: best products, money leaks, month-to-month comparisons (Steps 14–16)
  • Part 7: The seven numbers and your profit dashboard (Steps 17–18)
  • Part 8: Daily, weekly and monthly routine checklists
  • Conclusion: From guessing to knowing


Who this guide is for

Owners of shops, market stalls, restaurants, salons, pharmacies, hardware stores and any small trading business. No accounting background needed.



What you get

  • Know Your Real Profit eBook (PDF, 25 pages, A4)
  • Checklists you can copy into your notebook or phone
  • Instant download after payment


About the author

Paul S. Kilyabum is a software developer and entrepreneur focused on building practical technology solutions for businesses. His work helps small and growing businesses use simple systems and better records to understand their finances and make better decisions.


Published by ELPA Publishing. This book offers general guidance on simple record keeping for small businesses. It is not a substitute for professional accounting, legal or tax advice. All figures are illustrative examples in Tanzanian shillings (TZS); the method works in any currency.

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© 2026 Elizabeth Paul. All Rights Reserved.

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