After a comprehensive feasibility study of bakery business in the southern part of Nigeria, I decided to bring up this winning business plan.

The following are covered in the plan together with financial projections and business ratios:

Table of Contents

1.0 Executive Summary…………………………………………………………..….…4

1.1  Introduction. 4

1.2 The Company. 4

1.3 Products and Services. 4

1.4 The Market 5

1.5 Financial Considerations 5

1.6 Mission. 5

1.7 Keys to Success. 5

2.0 Company Summary. 6

2.1 Company Ownership. 6

2.2 Start-up Resources and Finance. 6

3.0 Products and Services. 7

4.0 Market Analysis Summary. 7

4.1 Market Segmentation. 8

5.0 Strategy and Implementation Summary. 8

5.1 Target Market Segment Strategy. 8

5.2 Market Needs strategy. 8

5.3 Competition and Buying Patterns 8

5.4 Marketing Strategy. 9

5.4.1 Product: 9

5.4.2 Price: 9

5.4.3 Place: 9

5.4.4 Promotion: 9

6.0 Management Summary and Personnel Plan. 10

6.1 Personnel Plan. 11

7.0 Financial Plan. 11

7.1 Break-even Analysis. 11

7.2 Projected Profit and Loss Account 12

7.3 Projected Cash Flow.. 13

7.4 Balance Sheet 14

7.5 Business Ratios 15