Grant vs. Loan vs. Equity Decision Tree

Stop Searching for Funding Until You Know What Kind You Actually Need

Many businesses begin their funding journey with one question:

“Where can I find funding?”

Unfortunately, that can lead to weeks spent chasing grants that do not fit, considering loans the business may struggle to repay, or pursuing investors when giving up ownership was never really the plan. A remarkably efficient way to become very busy without becoming particularly funded.

The Grant vs. Loan vs. Equity Decision Tree helps you ask the more useful question first:

“What type of funding actually fits what my business is trying to do?”

In just 15–20 minutes, this practical Development Finance for Businesses tool helps you identify whether you should prioritise a grant, loan, equity investment, or blended funding approach.

You’ll work through a structured decision tree, test your options with the Funding Fit Scorecard, identify potential readiness gaps, and create your own Funding Fit Statement—giving you a clearer direction before approaching funders.

Because finding more funding opportunities is useful.

Knowing which ones are actually worth pursuing is considerably better.

Get The Grant vs. Loan vs. Equity Decision Tree and find your funding direction before you start searching or applying.