📚Hooked: How to Build Habit‑Forming Products by Nir Eyal with Ryan Hoover is a must‑read for Entrepreneurs, Product managers, and Marketers who want to design products people can’t put down.
 It introduces the powerful Hook Model a four‑step process that explains how successful companies like Twitter, Instagram, and Pinterest create products that keep users coming back.
Why do some products capture our attention while others flop? Hooked answers this question by revealing the psychology behind habit‑forming technology. Drawing on years of research and practical experience, Nir Eyal and Ryan Hoover provide a blueprint for building products that engage users naturally without relying on expensive advertising or pushy tactics.
