
A 10-page ebook, *"7 Facebook Ads Tricks Smart Small Businesses Are Using to Cut Ad Costs and Win More Customers,"* signed by Israel. Covers 7 practical tactics — hooking viewers fast, broad targeting, quick retargeting, native-style creative, testing angles, right conversion goals, and patience with the algorithm — each with action steps and quick-win tips. Closes with a soft offer tying ads to website quality, making it a natural lead magnet for outreach.