African Food Brand Playbook

A free positioning framework built specifically for African food founders, work through it in one afternoon and walk away with the strategic foundation most brands spend years trying to find.

Who this is for:

African food founders at any stage, packaged products, restaurants, catering businesses, pop-ups ready to become permanent, or ideas still taking shape. Diaspora food founders building identity in markets far from home. Any food founder who has ever felt that the brand is not doing the product justice and could not quite explain why.

Who this is not for:

Founders looking for a content calendar, a social media strategy, or a posting schedule. This is foundational strategic thinking, not execution support. If you need someone to tell you what to post, this is not the resource for you.

What happens after:

The playbook includes a Brand Gap Audit, a ten-question diagnostic that shows you exactly where your brand's foundation is strongest and where the gaps are widest.

Complete it and bring it to a free Foundations Audit session with Adetutu Daniele. She will have done half the diagnostic work before the call begins, which means you spend the session solving problems rather than identifying them.

The Foundations Audit is where every paid engagement begins. The playbook is how you arrive at it ready.