Black Friday is coming, and for most creators, that means two things: chaos and potential. Everywhere you look, someone’s dropping prices, shouting “limited time,” and trying to catch the internet’s attention before it scrolls away. The noise is loud, and the competition seems to be endless.

As a creator, if you’re still figuring out your offer or tweaking your strategy, it’s easy to feel like you’re already behind. But you’re not. If you sell on Selar, you already have the tools to turn your products into top-selling offers. These tools will help you plan, promote, and keep your store running all through Black Friday and even after. 

You just need to know what’s already in your dashboard and how to use it, so instead of stressing over “how to sell more,” you can focus on promoting your offers, delivering while Selar does the heavy lifting behind the scenes.

Whether you’re a creator who’s been prepping for weeks or just starting fresh today, these tools will help you make more sales this Black Friday.

Let’s walk through some of the ways to get your Selar store Black-Friday-ready using features that creators like you are already using to 10x their sales.

7 Selar features that can 10x your sales this Black Friday

1. Coupons

Black Friday runs on urgency, and nothing creates urgency faster than a coupon code that’s about to expire. With this feature, you can create discount codes in seconds, whether it’s a percentage off, a flat amount, or even a buy-one-get-one deal. You control the discount, the duration, and who gets access. If you want to reward your email list before you go public, you can create an exclusive code just for them.

The beauty of coupons for digital products is that they give people a reason to act now instead of “maybe later.” And during Black Friday, when everyone’s inbox is screaming for attention, a well-timed coupon makes all the difference.

You can stack this with your email campaigns, drop it in your Instagram stories, or share it with your community on WhatsApp. The code does the work while you show up and promote it. Once it’s live, Selar tracks every use, so you know exactly what’s working and what’s not. 

2. Add Upsells to Make Every Sale Worth More

Once buyers land on your checkout page, they’re already pulling out their card. This is your moment to upsell a complimentary product.

Upselling involves offering a higher-end product for your customers to make their purchases more valuable. This means recommending a higher product for them based on their needs without extra marketing or follow-up email, just a simple “Hey, since you just grabbed [Product A], you might also want [Product B] at a special price.”

Maybe they bought your template, offer them your course that has more value to go with it. It has to be relevant, and if it makes sense, people will say yes, especially when they’re already in buying mode.

Upsell is completely automated on Selar. You just have to set it up once, and every time someone tries to check out, they’ll see the offer. If they purchase it, it means more revenue per customer.

During Black Friday, when traffic is already high, upsells can quietly double your earnings without you lifting a finger. It’s an easy way for people to get more value while they’re already shopping.

3. Use Cross-sells to Pair and Bundle Multiple Products 

Cross-sells work a little differently than upsells, but they’re just as powerful. It means allowing customers to purchase another product that complements their initial sale. Think of it as a “customers who bought this also bought that” nudge, but built right into your store.

Let’s say someone’s buying your social media content calendar. With cross-sells, you can suggest your caption templates or your engagement guide right there on the same page. They see it, they think “oh, that makes sense,” and they add it to their cart before they even finish checking out. It’s subtle, strategic, and it works.

You just have to keep it relevant. Bundle things that actually solve the same problem or complement each other. If someone’s investing in one part of their business, chances are they’ll invest in the tools that support it, especially during Black Friday when they’re already in spending mode.

You choose which products to recommend, and your Selar store does the rest. 

4. Abandoned Cart Emails: Bring Back the Sales You Almost Lost

Not everyone who adds something to their cart actually checks out. Sometimes, life gets in the way and they get distracted. But that doesn’t mean the sale has to be lost.

Selar’s abandoned cart email feature automatically sends out an email to people who started the checkout process but didn’t finish. It’s a gentle reminder that says, “Hey, you left something behind — still interested?” alongside account details for them to complete checkout.

Think about it: you’ve already gotten them to your checkout page. An abandoned cart email just gives you a second chance to close the deal. 

But email marketing on Selar doesn’t stop at abandoned carts. You can integrate email marketing tools directly with your Selar store and run full campaigns. From launch announcements, exclusive offers, product updates, or even a Black Friday countdown series. Whether you’re nurturing leads or keeping your customers engaged after they buy, email is still one of the most powerful ways to drive sales.

5. Affiliates: Let Other People Sell For You

You can’t be everywhere at once. But your affiliates can. Selar has not just an affiliate feature but the largest affiliate network in Africa, which allows other creators, affiliates or even your own customers to promote your products while they earn a commission for every sale they bring in. It’s a win-win. They make money, you make sales, and reach audiences you wouldn’t have reached on your own.

During Black Friday, when everyone’s promoting something, tapping into Selar’s Affiliate network can multiply your reach without multiplying your workload. They share and promote your links while Selar tracks everything and handles the payouts automatically.

You also get to set the commission rate, maybe it’s 20%, 50% or more if you’re running a high-ticket offer and want serious promotion. You decide what makes sense for your margins, and affiliates decide if it’s worth their time.

If you’ve been building an audience or a community, your most loyal supporters are often your best affiliates. They already believe in your work. Give them a way to share it and earn from it, and they’ll show up harder than any ad campaign ever could.

6. Analytics: Track What’s Working and Adjust in Real Time

You can’t improve what you don’t measure and during Black Friday, when things move fast, you need to know what is driving sales.

Selar’s analytics dashboard gives you a clear view of your store’s performance. You can see which products are selling, where your traffic is coming from, and how many are actually converting. But it goes deeper than that.

Selar supports Meta Pixel and Google Tag Manager, which means you can track exactly how visitors are interacting with your store. Meta Pixel tracks page views, add-to-cart events, abandoned carts, and purchases, then sends that data to your Meta Ads Manager. So if you’re running Facebook or Instagram ads, you can see which campaigns are leading to sales and retarget people who didn’t finish checking out.

Google Tag Manager is your central hub for tracking across platforms, from Google Analytics, Google Ads, TikTok, LinkedIn, and more. Instead of juggling separate codes, you connect GTM once and manage everything in one place.

If Instagram traffic is crushing it while another platform is quiet, you know where to double down. Real-time data allows you to make real-time decisions instead of waiting until the weekend is over to figure out what happened.

You’re not flying blind but watching, learning, and adjusting as you go.

7.  Page Builder: Create High-Converting Landing Pages

Your Selar store is great for listing products. But sometimes you need a dedicated landing page that speaks directly to one offer, one audience, one goal.

With Page Builder (available on Pro and Turbo plans), you can create custom landing pages for your Black Friday offers. If you want a standalone page for your Black Friday bundle or a sales page that walks people through exactly why they need your product right now. Page Builder allows you to do all of that, and it integrates seamlessly with the rest of your Selar store.

You can track everything by connecting Meta Pixel and Google Tag Manager to your landing pages to see exactly how people are engaging,  where they’re coming from, what they’re clicking, and whether they’re converting. That means you’re not just building pages. You’re building data-driven funnels that show you what’s working in real time.

Your store handles the checkout. Your landing page handles the pitch. Together, they turn traffic into sales.

Learn From the Experts: Join the ‘How to 10x Your Sales This Black Friday’ Masterclass

You’ve got the tools, but tools are only as good as the strategy behind them. Every year, we see thousands of creators make millions in sales from Black Friday campaigns. This year, we want to help you do the same.

That’s why we are hosting a live masterclass to break down how to plan, execute, and convert during Black Friday 2025. Think strategies from people who’ve done this before and made it work. You’ll learn:

• How to structure your Black Friday offers so people buy
• The psychology behind urgency and scarcity (and how to use it without being manipulative)
• How to promote your deals across email, social media, and beyond
• How to use Selar’s features together to create a seamless sales machine
• What mistakes to avoid (because yes, there are ways to mess this up)

Date: Friday, November 14th, 2025 | 3 – 5 PM | Virtual

Whether you’re brand new to Black Friday sales as a creator or you’ve been doing this for years, this masterclass will give you fresh insights and actionable steps you can implement immediately, and it’s completely free.

Bonus: When you register, you get an exclusive 20% discount on the Selar Pro Plan and a 50% discount for the affiliate network.

Don’t leave money on the table because you didn’t know what was possible. Show up, learn and execute.

Conclusion

Black Friday doesn’t wait, and neither should you. Whether you’ve been planning for weeks or you’re just now getting your head in the game, you don’t need a perfect strategy, and you don’t even need to have everything figured out. 

Selar has already done the heavy lifting, the features are built, and the systems are ready. All you have to do is set up and prep your Selar store for your Black Friday sales

And if you want a head start, don’t skip that masterclass. It will be packed with strategies, insider secrets, and it could be the difference between a decent Black Friday and your best sales weekend ever.

Register for the ‘How to 10x Your Sales This Black Friday’ Masterclass and let’s make this your biggest sales season yet.