How to Successfully Sell Online Courses in Ghana Using Selar
Ghana’s e-learning space is growing fast. But if you’ve ever tried to sell a course, you already know, it’s not as simple as uploading a few videos and waiting for alerts.
Maybe you’ve tried posting your course on social media or sent out links that barely converted. Or you’re stuck wondering what tools to use, how to accept payments in Ghana, or where to even start.
You’re not alone.
More Ghanaians are going online to learn practical skills, from digital marketing to fashion design to farming. And the opportunity is huge.
But creating a course and selling it are two different games.
You don’t need to be a tech expert or have a big budget to get started. You need the right setup, and that’s exactly what Selar gives you.
This guide breaks down everything you need to know to sell online courses in Ghana. From picking a solid topic to building trust and scaling your income, you’ll learn how to go from stuck to sold out.
Is now the best time to sell courses in Ghana?
If you’ve ever thought, “Who’s going to pay me to teach this?”, pause that thought. Because right now, Ghana is one of the most promising places to sell online courses in Africa. Why?
Let’s look at the bigger picture.
1. Internet access is rising fast
Over 60% of Ghanaians now own a smartphone, and mobile internet penetration is growing every year. That means millions of people can now access online learning from their phones, whether they’re in Accra, Kumasi, or a smaller town.
2. The demand for skills is high
Africa’s e-learning space is expected to hit $6 billion by 2027, and Ghana is right at the centre of it, driven by a young, tech-savvy population that’s ready to learn and build.
More Ghanaians are looking for ways to increase their income, start side hustles, or build remote careers. Formal education doesn’t always provide those pathways. But online courses do.
People are hungry for knowledge that helps them:
- Land digital jobs (like social media, design, or coding)
- Improve small businesses (like farming, fashion, beauty, or food)
- Monetise their hobbies (like podcasting, photography, or baking)
If you’ve mastered a skill others want, you have something worth teaching.
3. Local trust in digital payments is improving
In the past, one of the biggest challenges was getting paid. Many platforms didn’t support the Ghanaian cedi or mobile money. Creators had to rely on WhatsApp, manual transfers, or international tools that felt clunky and complicated. That’s no longer the case.
Selar makes it easy to sell courses in Ghana. You can:
- Accept MTN MoMo, Vodafone Cash, AirtelTigo, and even credit/debit cards.
- Get paid in GHS, USD, GBP, NGN, and more.
- Serve both local students and a global audience.
Selar handles all of that while you focus on teaching and earning.
4. The timing is favourable
Globally, the e-learning market is projected to hit $375 billion by 2026. Africa’s share is growing steadily, and Ghana is at the centre. So, if you’re still sitting on that course idea or waiting to perfect your content, you might be missing your moment.
How to find course topics that sell
Not every course idea will make you money, only the right ones. It can create a new income stream, build your brand, and grow a loyal community.
So, how do you find a course topic that people in Ghana want to pay for?
Here’s the formula:
1. Start with a problem you’ve solved
The best courses don’t just share knowledge, they solve problems. Think about something you’ve figured out that others still struggle with. It could be how you built a clothing brand, got freelance clients online, or grew a YouTube channel. That’s your advantage.
People pay for shortcuts. If your course can save someone time, money, or stress, you’re onto something.
2. Validate the demand
Before recording anything, make sure people want it.
- Check Google searches (use tools like Google Trends or even YouTube autocomplete).
- Ask your audience on Instagram, Facebook, TikTok, or Twitter what they’re trying to learn.
- Look at what’s already selling on platforms like Selar or Udemy and find your angle.
If others are teaching it, that’s a good sign. Your voice, your experience, and your style will make it different. You can also run a free webinar to see if people are interested.
3. Pick a niche with money potential
You’re not just teaching for fun, but building an income stream. Focus on topics where people are already spending money or trying to upskill for a financial goal. Some high-demand niches in Ghana right now include:
- Digital marketing & freelancing
- Fashion design & sewing
- Agribusiness & food processing
- Social media management
- Skincare, beauty, and self-care
- Financial literacy and budgeting
People invest in what helps them earn more, look better, or live better. Align your course with one of these motivators.
4. Don’t overthink it
You don’t need to be the best in the world at something to teach it. You just need to be a few steps ahead of your audience. Think of your course as a bridge, helping someone get from where they are to where you already are.
Selar makes it easy to validate, launch, and sell with zero technical stress. You can test different course ideas, create landing pages, and even offer early access to see what clicks.
How to create an online course
This is where most people get stuck. You have a great idea, maybe even an outline. But then the questions start piling up:
What tools do I need? How do I record? Where do I host it? Do I need a website?
Relax, you don’t need to be a tech genius to get your course online. The right steps and simple tools will make everything easy.
1. Plan your course structure
Ask yourself: What will someone be able to do after taking this course that they couldn’t do before? Then break it down into:
- Modules (major sections or phases).
- Lessons (bite-sized, step-by-step videos or guides).
- Extras (templates, worksheets, or bonus materials).
Keep it simple. People prefer clarity over complexity. Need a detailed beginner’s guide on how to create a course? Access it here.
2. Record your content using what you have
Most course creators in Ghana start with:
- A smartphone with a decent rear camera.
- Natural lighting (record during the day, facing a window).
- A cheap tripod or even a stack of books to hold your phone.
- A quiet room for clean audio (because people forgive low video quality, but not poor sound).
If you’re doing screen recordings, maybe for tutorials or walkthroughs, use free tools like Loom. Keep each video short, ideally under 10 minutes. People learn better in small chunks.
3. Upload and organise on Selar
This is where it gets easy. With Selar, you can;
- Upload your videos, PDFS, and resources directly to your course dashboard.
- Arrange content in modules and lessons, just like popular global platforms.
- Add course descriptions, pricing, and access rules (e.g., drip content or one-time access)
All you need to do is sign up, set up, pick a plan that works for you and upload your course. No need to buy hosting, build a site, or code anything.
Selar gives you a course platform that looks clean and professional out of the box. You can also:
- Add course previews
- Give discounts or coupons
- Set pricing in Ghanaian cedis or dollars
- Protect your content from unauthorised downloads
All this from one dashboard, even if you’ve never launched a digital product before.
4. Test before you launch
Before making your course public, test the entire experience. Ask a friend or an early buyer to go through it. Check:
- Does the video load fast?
- Is the content clear and easy to follow?
- Is it mobile-friendly?
Once everything flows smoothly, you’re ready to launch.
How to sell online courses in Ghana using Selar
Creating your course is just the first step; getting people to buy it is another thing entirely. The good thing is that most of the heavy lifting is already handled, as Selar has custom features that make selling easier.
Let’s break it down.
1. Set up your course content
Start by uploading your videos and course materials. Whether you’re creating a short mini-course or a full certification program, you can host up to 10 different courses from one account, each with its own pricing and structure.
There’s no limit to how many videos you can upload. Selar provides unlimited video file storage, so you never have to worry about running out of space or paying extra for hosting.
2. Build a full learning experience
Don’t just upload videos, turn your content into a proper course. Add downloadable resources, quizzes, and even issue digital certificates. Selar allows you to track student progress and drip lessons over time, so learning feels structured and professional.
Plus, everything works seamlessly on both desktop and mobile, so your students can learn anytime, anywhere.
2. Choose your pricing and payment options
Set your course price and decide how you want to get paid. With Selar, you can accept payments in Ghanaian cedi via Mobile Money (MTN, Vodafone, AirtelTigo), as well as dollars, pounds, naira, or card payments from abroad.
Your students can pay in cedi with mobile money or by card if they’re abroad.
So whether your students are in Accra or Atlanta, nobody’s left out.
3. Add offline customers (if needed)
Not all your students will buy online, and that’s okay.
With Selar, you can manually grant access to offline customers who pay via cash or direct transfer. This means you can manage your entire course in one place, while still serving students who aren’t comfortable with digital payments.
No one gets left out, and you stay in full control.
4. Promote your course
Once your course is live, start marketing it. Selar gives you access to a network of over 40,000 affiliates who can help sell your course for a commission. You choose the commission (some creators go up to 70% just to drive fast results), and Selar gives them everything they need to sell: promo banners, links, even PDF slides if you’ve got them. You get rich, they get paid, and everybody wins.
You can also run time-limited discounts and offer coupon codes to drive urgency.
5. Increase your average order value
Use upsells and order bumps to recommend other products or courses during checkout. It’s one of the fastest ways to boost your earnings without more marketing.
6. Customize your sales page
Make your storefront reflect your brand. With Selar’s Pro plan, you can use your domain, remove Selar branding, and upload custom images, videos, and testimonials.
You can brand your page with your colours, images, and domain.
7. Deliver your course securely
No need for manual sending. Once someone buys, Selar delivers the course automatically with a protected link that expires after a while to prevent piracy
9. Accept tips and build a community
Use Selar’s “Show Love” feature to let fans tip you, even if you’re not selling anything. It’s a great way to build support while growing your audience.
It’s that easy. Subscribe to either Selar’s Pro or Turbo plan to get started. These plans unlock everything you need to grow: email automation, upsells, branded checkouts, your domain, and more.
Having your course live is just the beginning. Before people buy, they need a reason to believe in you; you have to be credible.
How to build trust for your online course in Ghana
You’ve created your course; it’s live on Selar. But do people trust your credibility?
Here’s how to start building it.
1. Show your face
People buy from people, not faceless links.
Own your brand. Get active on various social media platforms. Create various types of content to attract and show people what your course will help them achieve. Even a 60-second “here’s what you’ll learn and why I created this” video can build a connection instantly.
2. Share your journey
Let people see your progress. Whether you’re teaching freelancing, fashion design, or baking, document how you started and what you’ve learned along the way. Post behind-the-scenes clips, before-and-after results, or student testimonials (even if it’s just one student).
The more authentic your story, the more relatable and believable it becomes.
3. Make your course feel like a solution
Avoid vague pitches like “Learn graphic design in 4 weeks.” Instead, highlight the result:
- “Learn how to design and sell flyers in 30 days”
- “Master Canva and start earning from home”
- “Grow your business on Instagram using design”
Be specific. Clarity builds trust and helps people see how your course fits into their lives
4. Use Selar’s product tools to build credibility
Selar allows you to display social proof, like reviews from past students and even send automated welcome emails that make buyers feel supported right away. These small touches go a long way in showing you’re not just selling but delivering real value.
5. Keep showing up
Trust isn’t built in one post. You need to show up consistently. Answer DMS, reply to comments. Educate your audience with free content. Then remind them that if they want deeper results, your course is the next step. The goal is to prove that what you teach works and that you’re the right person to teach it.
Selar gives you the tools, but you have to build the trust. When you combine both, the sales start rolling in.
Bonus tips to grow and scale
Once your course starts selling, the next question is: How do I grow this into something bigger?
Whether you want to earn more, reach more people, or turn your course into a full-time business, growth is possible. Here’s how you can scale;
1. Turn one course into a series
If people loved your first course, they’ll want more. Instead of creating something new, go deeper. You could:
- Create an advanced version of your course
- Add a workbook or paid challenge
- Provide a coaching upgrade or live Q&A sessions
Selar supports multiple products under one account, so you can keep everything in one place and cross-sell easily.
2. Start an affiliate program
Let other people promote your course while you sleep. Selar has a built-in affiliate system that allows you to:
- Set a commission percentage (e.g., 20% – 70% per sale)
- Approve affiliates manually or automatically
- Track who’s selling and how much they’re earning
This turns your best students or supporters into sales partners and helps you reach audiences you wouldn’t have reached on your own.
3. Use your customer data
Selar’s dashboard gives you access to insights like;
- Where your buyers are coming from
- What products are selling best
- Which promotions are working
Use that data to double down on what’s working. Promote the channels bringing in the most sales. Adjust pricing if needed. Run flash sales during slow months.
5. Keep improving your course
Update your content based on feedback. Add new lessons, improve video quality, and tweak your delivery. When your course grows, so will your audience and your income.
Creators in Ghana are already making it work
Take Patty Sangmor, for example, better known as Patty the Strategist.
She’s one of Ghana’s top creators on Selar, with a storefront full of strategy-packed digital products.
Patty was also featured in Selar’s Top 100 Creators of 2022, and for good reason. She’s built a thriving business from her knowledge, using the same tools available to you.
Her story is proof that you don’t need a fancy setup or a huge following. With the right tools and a bit of strategy, you can turn your skills into something solid that pays you.
Check out her storefront here.
Conclusion
Selling online courses in Ghana is no longer a far-fetched dream. Whether you’re just starting out or already have a growing audience, Selar has provided everything you need to create, sell, and scale your online course in Ghana.
From local payment to global payment options, affiliate marketing, product automation, and course hosting, Selar was built to help creators like you succeed.
So if you’ve been thinking about turning your knowledge into a course, you’ve got the guide and the tools.
