If you’re selling online in 2025, landing pages have the potential to make your life significantly easier. They give you one clean, focused space to turn attention into action—whether that’s getting someone to buy your ebook, sign up for your course, or join your email list.

And in today’s scroll-fast, tap-faster world, that kind of focus is very much needed because your audience is hopping from TikTok to WhatsApp to Twitter in seconds. A solid landing page helps you meet them with a clear offer. 

What’s even better is that you don’t need a website, nor do you even need to overthink it. With the right landing page builder, you can launch something beautiful, high-converting and fast without stress.

Let’s walk through it.

What is a Landing Page and Why do Creators need it?

A landing page is a single web page with one job: get someone to take action. That action could be buying your digital product, downloading your freebie, signing up for your newsletter, or joining your community. It’s focused and distraction-free, and that’s what makes it powerful. It gives a  focused experience that leads people from “interested” to “I’m in.”

Unlike a homepage, which tries to be everything at once (about me, shop, blog, social links), a landing page is built to convert, and it works. Landing pages can increase conversion rates by up to 220% compared to regular website pages. Top-performing pages even hit 23%+ conversion rates when they’re well-targeted. 

For creators, this is more important than ever because your audience is discovering you through TikTok, WhatsApp, Twitter, YouTube, Instagram stories, etc—places where attention lasts maybe 3 seconds. You don’t want to send them to a cluttered profile link or a random Google Form. You want to drop them right into a clean, clear, conversion-ready space that says, “Here’s the offer, let’s go!”

That’s the power of a landing page. And yes, creators are already using landing pages to grow. Whether it’s selling a ₦3,000 ebook or launching a premium course, successful creators keep things simple and focused with landing pages that do the selling for them.

All you need is a solid landing page builder (spoiler: Selar’s got you) and a clear message for your audience.

How Landing Pages Help Creators Sell More Digital Products

If you’re selling digital products like ebooks, courses, templates, you name it, a landing page is your best salesperson. It doesn’t sleep, get tired, or waste time. It works with a clear, focused call-to-action (CTA) that moves visitors from thinking “That’s interesting” to literally screaming “I need this, take my money!” yes, landing pages are built for that; but first, you just need a clean offer, a bold CTA, and a clear path to checkout.

You can also customize them for different audiences depending on your goal or target. For instance, if you’re running a TikTok ad, you can send people to a short page that leans heavily on visuals like bold headlines, product mockups, and a strong button. If you’re promoting via email, you can use a longer, copy-heavy version with testimonials. One product, different paths, because as any good creator knows, it’s not just what you sell, but how you serve it.

This flexibility is great for creators as it allows you to test pricing, headlines, images and even the way you describe your product, without needing a full website overhaul.

And it’s not just selling, landing pages are great for:

• Launching new products
• Collecting leads (hello, email list!)
• Promoting affiliate offers
• Giving freebies to grow your brand

Creators on Selar use landing pages to sell everything from ₦2,000 guides to multi-week coaching programs, and many of them start with no audience at all. That’s what landing pages do: they simplify selling, so you can focus on creating.

What to Look for in a Landing Page Builder in 2025

There are tons of landing page builders out there. Some look great, others promise the world, and some require a YouTube degree just to figure out where the “edit” button is. So, let’s make this simple. If you’re a creator searching for a good landing page builder, look out for these features:

1. Drag-and-drop editing: You shouldn’t need to touch code to move things around. A good builder allows you to arrange headlines, buttons, images, and forms by simply dragging and dropping.

2. Mobile optimization: Most people will view your page from their phone. Your builder should make a mobile-friendly design automatic.

3. Fast load times: Speed is important. If your landing page takes too long to load, people will leave before they even see your offer. The best builders are designed to load quickly, even on slower networks.

4. Built-in analytics: You need to know what’s working. Clicks, views, conversions—basic insights should be easy to access, right inside the builder.

5. Templates that speak to creators: Generic “business” templates won’t cut it. Look for designs built for selling digital products like ebooks, courses, or memberships.

6. Seamless payment setup: Getting paid should be simple. Choose a builder that makes it easy to connect local and global payment methods without plugins or third-parties.

These are essentials for creators in the 21st century who want to sell smoothly online. And yes, some landing page builders (including one we’ll talk about shortly) are built with all six right out of the box.

Meet Selar’s Landing Page Builder

Most landing page builders weren’t made with African creators in mind. They’re either too expensive, complicated, or built for people selling software, not digital products. 

Selar flips that.

We created a landing page builder specifically for creators, especially those selling ebooks, courses, templates, memberships, and everything in between. It’s simple, clean, and doesn’t make you jump through hoops just to get paid.

Here’s what you’ll love:
1. No code, no stress: With our drag-and-drop editor, building your page feels like putting together an Instagram story, except you can collect payments at the end.

2. Creator-first templates: We’ve designed templates that look great and sell better. Whether you’re promoting a ₦3,000 guide or a ₦30,000 masterclass, you’ll find a layout that works for your vibe.

3. Get paid instantly from anywhere
Selar handles payments for you—bank transfers, cards, mobile money, local and international, without third-party plugins or additional setup.

4. One link, many uses: Your Selar landing page can live in your Instagram bio, WhatsApp broadcast, email newsletter, or TikTok profile. Wherever your people are, your product is just one tap away.

5. Collect emails with opt-in forms: Grow your audience while you sell. Add an email opt-in form to collect leads, build a waitlist, or offer a freebie in exchange for email signups, right from your page.

6. Integrate with your favourite tools: Selar plays well with others. Easily connect your landing page with the email platform, analytics, or CRM you already use.

7. Increase affiliate sales with optimized pages: If you’re running an affiliate program, your landing page is fully optimized to help your partners promote you like pros. Track sales, reward affiliates, and grow faster, without lifting an extra finger.

8. It scales with you: Starting small or going big, your Selar landing page grows with you from side hustle to full-time income stream.

If you’ve been putting off launching because tech feels overwhelming, Selar clears the path. You can build your first landing page today, even if you’ve never done it before.

Landing Page Builders to Know (and How Selar Compares)

Landing pages are everywhere, and so are landing page builders. From global players like ConvertKit and Carrd to do-it-all platforms like Systeme.io, you’ve got options. But not all builders are built with creators in mind, especially if you’re selling digital products from Africa and need more than just a pretty page. 

Here’s how some of the top tools compare:

Feature	Selar	ConvertKit	Carrd	System.io	Canva
Drag‑and‑drop builder	✔︎	✔︎	✔︎	✔︎	✔︎
Mobile‑responsive pages	✔︎	✔︎	✔︎	✔︎	✔︎
Creator‑focused templates	✔︎	Basic	Generic	Basic	Design led
Built‑in payment processing	✔︎	Via Stripe	✕	Stripe/PayPal	✕
Supports Local + Global Currencies	✔︎ {NGN, GHS, USD, more}	(Stripe/PayPal only)	✕	Global only	✕
Checkout page included	✔︎	✕	✕	✔︎	✕
Built‑in analytics	✔︎	Basic	Embeded	✔︎	Limited
Affiliate/Referral support	✔︎	Separate tools	✕	✔︎	✕

Note:  Selar allows creators to accept payments in local currencies like naira (₦), cedis (₵), as well as global currencies like USD at no extra setup required. 

On the other hand, Systeme.io supports digital product selling but doesn’t include automatic file delivery, which often requires extra setup or integrations.

TL;DR: What Creators Should Know

• Selar is the only platform in this list built specifically for digital product creators, especially those selling in both local and international markets.
• It supports naira, cedis, USD, and more, with built-in checkout, product delivery, and affiliate tools. 
• Other builders like ConvertKit and Systeme.io are solid for email or funnels, but selling digital products (especially in Africa) takes extra steps, integrations, or third-party tools.
• Carrd and Canva look good, but they’re not designed to help you get paid or deliver products.

If you’re a creator who wants to launch quickly, get paid easily, and grow without tech overwhelm, Selar checks every box.

How to Build a High-Converting Landing Page

So, let’s say, you’re ready to build your landing page, but you also don’t want it just to exist. You want people to visit, read, click, and make a purchase. Here’s a simple checklist to help you build a page that converts, even if this is your very first one:

1.  Make your headline do the heavy lifting

Your headline is your first (and maybe only) chance to keep someone on the page. Always keep it clear.

• Good: “Learn How to Launch Your First Digital Product in 7 Days”
• Weak: “Welcome to My Course Page”

A great hook focuses on benefit + urgency + clarity. Selar’s templates start with headline blocks already placed; you just have to plug in your offer and tweak the tone to match your brand.

2. Support it with value-packed subheadings

Right under your headline, give people a quick reason to scroll. This could be a 1–2 sentence pitch that answers: “What am I getting, and why should I care?”

Example:

“This step-by-step course helps you turn your idea into a product without needing an audience or a funnel.”

Think of it like your elevator pitch, but written out loud.

3. Write copy that’s conversational and focused on benefits

Your reader isn’t asking, “What are you selling?” They’re asking, “What’s in it for me?”

Use short paragraphs and write like you talk. Highlight what they’ll gain, save, learn, or change by buying. Structure is important too. 

• Start with the offer’s biggest win
• Follow with features or inclusions
• Wrap it up with a reason to act now (think scarcity, bonus, deadline)

4. Use visuals that increase trust and excitement

People want to see what they’re buying. Even if it’s digital. Upload product mockups, previews, lesson screenshots, anything that shows what they’ll get. Selar’s builder makes it easy to drag these into place.

5. Add testimonials or proof if you’ve got them

Even one person saying, “This helped me!” can move someone from curious to convinced. Don’t overthink it, a short quote or screenshot of a message is enough, and if your product is new, use  your own experience, or say something like:

“I created this after getting 50+ DMs asking me how I did it.”

6. Make the CTA clear and unmissable

Your button should be bold, action-oriented, and repeated more than once on the page. Try:

• “Download Now”
• “Start Learning Today”
• “Join the Workshop”

Make sure it stands out. Selar’s templates already place CTA buttons in all the right spots, including mobile view.

7. Test, then test again

Tweak your headline, try a different CTA colour, swap your mockup, etc. The goal is to get the best converting version, as small changes can lead to big jumps in conversion. Selar allows you to edit your landing page anytime, so don’t be afraid to experiment and improve.

Start Simple, Test Often, Improve as You Grow

If you are creating a landing page for the first time, it doesn’t have to be perfect. It just has to exist. Most creators make the mistake of waiting to make it perfect before launching. They get stuck tweaking fonts, second-guessing button colours, or trying to write the “perfect” headline, while their audience scrolls on. Don’t be like that. What you need now is to;

• Start with one offer
• Use a clean, focused layout
• Publish the page
• Share it like your rent depends on it
• Then improve it over time.

With a tool like Selar’s page builder, you can:

• Tweak your page whenever you want
• Add testimonials as they come in
• Switch up your CTA or try a new visual
• Track what’s working and double down on it

So if you’ve been putting this off, this is your sign. Your audience is waiting, your offer is ready, and with Selar, your landing page could be ready in less than 30 minutes.