Ghana has become one of the most exciting markets for digital products in West Africa.

Mobile money is mainstream, online shopping is growing, and more people are buying ebooks to learn, grow, or just enjoy a good story without stepping into a bookstore.

For creators, this is a massive opportunity. Whether you’re in Accra, Lagos, or London, selling your ebook in Ghana is no longer complicated, as long as you use the right platform. But that’s where things can get messy. Some platforms don’t support local payment methods, others take forever to pay out, and a few others don’t even provide your ebook with a solid landing page.

Here, we’ll break down the top 7 websites where you can successfully sell ebooks in Ghana, from payment options, setup experience, audience access, and more. By the end of this guide, you’ll know where to sell your ebook, how much each platform will cost you, and most importantly, which one will get you paid the fastest without any trouble.

Some names will be familiar, others might surprise you. Let’s break it down so you can sell more, get paid faster, and increase your reach in one of Africa’s fastest-moving digital economies.

Why Sell Ebooks in Ghana? 

The global ebook market rose to $25.28 billion in 2024 and is projected to reach $40.99 billion by 2033. Now, 59.7% of Ghanaians aged 15+ have mobile money accounts. That’s almost 6 out of every 10 adults who can buy your ebook with just their phone.

In 2023, Ghana processed over 18.6 million mobile money transactions daily. Each transaction represents someone comfortable with digital payments who might be your customer. With 69.9% internet penetration and 93.4% of mobile connections having internet access, your readers can download your ebook instantly.

While global markets are saturated, Ghana’s ebook space is wide open. Less competition, growing purchasing power, and platforms like Selar that understand the needs of African creators, and Mobile Money integration in regions like Ghana.

How to Identify a Good Ebook Selling Platform

Before you upload your masterpiece to just any platform to sell in Ghana, there are a few important things you should look out for because the Ghanaian market plays by its own rules. A couple of them include:

1. Mobile Money Integration:  This isn’t negotiable. If the platform doesn’t accept MoMo, MTN Mobile Money, AirtelTigo Money, or Vodafone Cash, you’re cutting off 60% of your potential buyers. Some platforms say they work in Africa, but when you try to use them, they make it really hard for customers to pay. You want a seamless one-click purchasing.

2. Instant File Delivery: Nobody wants to wait for a download link after paying. You need a platform that automatically delivers your ebook immediately after payment without any manual work or delays. This is standard on most platforms, but watch out: some marketplaces require manual approval or external integrations before delivery works properly.

3. Reasonable Commission Rates: While you don’t expect to sell for free, some platforms could take 10-20% of your earnings. Look for websites charging 5-15% maximum. Anything higher and you’re working for them.

4. Fast and Reliable Payouts: Waiting 90 days before getting your money isn’t feasible anymore. Solid platforms pay within 24 hours, weekly or monthly, directly to your Ghanaian bank account or Mobile Money wallet. 

5. Easy Store Setup: You shouldn’t need tech skills to upload an ebook. A good platform should allow you to create a product page, upload your file, set a price, and go live in under 15 minutes.

6. Local Customer Support: When things go wrong (and they will), you want to talk to someone who understands “I used MoMo as my payment option but didn’t receive my ebook.” Platforms with African customer support teams understand it better.

7. Multiple File Format Support: Your readers might want PDF, EPUB, or even audiobook versions. Websites that support multiple formats allow you to serve more customers without extra work.

8. Marketing and Sales Features: Your ebook won’t sell itself. Some websites now provide built-in features like discount codes, affiliate marketing, upsell options, and abandoned cart emails.

Keep an eye out for these features; they’ll make selling your ebook a whole lot easier.

Top 7 Websites to Sell Ebooks in Ghana

1. Selar

Selar is Africa’s most comprehensive e-commerce platform designed specifically for African creators who want to turn their knowledge into income. It combines sales-oriented business tools with a genuine understanding of the African market’s unique challenges and opportunities.

Selar makes it refreshingly straightforward to upload your ebook or any other digital product, customise your sales page, set your pricing, and sell easily. It handles automatic delivery, so your customers receive their purchases instantly while you focus on creating more value.

Selar also recognises that successful selling in Africa means meeting customers where they are. That’s why it integrates mobile money options like MTN MoMo, Vodafone Cash, and AirtelTigo alongside local and international card payment options. With support for over 10 currencies, including GHS, USD, NGN, and others, you can serve both the local and international markets without technical complications.

It doesn’t stop there; you can upload your ebooks, worksheets, and templates, create captivating sales pages that convert, and also leverage its 40k+ affiliate network to increase revenue.

It also comes with lots of relevant features like analytics, automated follow-ups, and payment flexibility. The great thing about Selar is that it comes packed with features designed to increase your sales. 

Let’s check out a few.

Features on Selar that help you sell more:

• Automated abandoned cart recovery: Selar sends follow-up emails to people who almost bought your ebook, but didn’t complete the purchase. That way, you can recover the sales you would have lost.
• Affiliate marketplace: On Selar, other creators can promote your ebook and earn commissions set by you, expanding your reach without extra marketing effort. Selar has over 40k affiliates that creators just like you are leveraging to increase sales.
• Upsells and cross-sells: Got other digital products or ebooks? This feature helps suggest related ebooks or bundles at checkout to increase your average order value.
• Discount codes and coupons: And if you’re running a campaign, Selar allows you to create discount codes and coupons to increase sales.
• Email marketing integration: Export customer emails to build your mailing list for future book launches.
• Pricing: On Selar, it’s totally free to set up your ebook. You’re only charged 5%+ GHS 1 when you make a sale. 
• Multi-currency support: Selar supports payments in over 10 currencies, including GHS, USD, NGN and many others, enabling you to sell to customers and accept payment from anyone anywhere in the world. It automatically handles currency conversions and settles funds directly to your local bank account. You can either let Selar auto-convert your prices across currencies or set fixed pricing for each market, giving you complete control over your international sales strategy.
• More than just Ebooks:  While we’re focusing on ebooks here, Selar allows you to sell courses, templates, tickets, subscriptions, and pretty much any digital product you can think of. 

Selar handles everything for you, from checkout to delivery, growth tools, conversions, and both local and international payments without juggling multiple tools. If you’re selling ebooks in Ghana, Selar simply works from day one to full-scale growth.

Commission Rate: 5% + GHS 1

Payment Methods: MTN MoMo, Vodafone Cash, AirtelTigo Money, Bank Transfer, multiple payment methods.

Payout Time: 1 day after sale

2. Vendblue 

Vendblue is Ghana’s homegrown ebook selling platform that understands the local market. Built specifically for African creators, it provides a smooth Mobile Money integration with all major Ghanaian networks like MTN, Vodafone, and AirtelTigo.

You can create a custom-branded storefront, set prices in Ghana Cedis, and start selling immediately. The platform handles automatic ebook delivery, so once someone pays, they get their download link instantly. 

Vendblue understands Ghanaian payment systems, and they’ve optimised everything for the local market. At 6% commission, they’re slightly higher than Selar but still reasonable compared to international platforms. While Venblue does solid work with local payments, Selar’s multi-currency support and comprehensive creator tools give it a broader edge.

Commission Rate: 6% + GHS 1 per sale

Payment Methods: MTN MoMo, Vodafone Cash, AirtelTigo Money, Card payments

Payout Time: 3-5 working days after sale 

3. Jiji Ghana 

Jiji Ghana is the country’s largest free online marketplace with millions of users. Originally designed for physical goods, it’s increasingly popular for digital products, including ebooks. Jiji connects you directly with buyers without any middleman. 

You can list your ebook for free and set your prices, and handle payments directly with customers. Many sellers use Mobile Money for instant transactions. Jiji also provides premium services to increase your listing’s visibility if you want to invest in promotion. 

You’re essentially running a one-person show. You handle customer service, payment collection, and delivery of ebook files yourself. It’s like being both the shop owner and the sales assistant – doable, but definitely more hands-on than Selar’s automated systems.

Commission Rate: Free listings (Premium services cost extra)

Payment Methods: Cash on delivery, Mobile Money, Bank Transfer

Payout Time: Direct buyer-seller arrangement 

4. Coachili 

Coachili positions itself as an all-in-one platform for digital products, bookings, and events. While it handles ebooks well enough, it’s really designed for coaches and service providers. 

It provides decent global payment processing and automated delivery, which means once someone buys your ebook, it gets delivered without you lifting a finger. That’s always nice when you’re trying to scale beyond manually sending files.

While Coachili covers the basics well, it’s designed for people selling coaching services first, ebooks second. So, if you’re purely focused on ebook sales, Selar’s ebook-selling features and streamlined interface will serve you better than.

Commission Rate: 5.5% + GHS 1

Payment Methods: Multiple global payment gateways

Payout Time: Standard processing times apply

5. Gumroad

Gumroad has been around the block since 2011, making it the seasoned veteran of digital product sales. It provides solid global reach with a straightforward interface that’s genuinely easy to navigate.

What Gumroad does well is simplicity: upload your ebook, set your price, and start selling. No fuss, or complicated setup processes. Plus, their analytics and marketing tools are decent, giving you insights into your sales performance and customer behaviour.

The main consideration is the pricing structure at 10% plus transaction fees, which adds up faster than you might expect. For African creators who prefer keeping more of their earnings, it might not be an ideal choice.

Commission Rate: 10% plus $0.5 per sale

Payment Methods:  Direct deposit or PayPal, varies by country.

Payout Time: Weekly or monthly payouts, depending on settings

6. Flutterwave Store

Flutterwave Store comes from the folks who’ve mastered payment processing across Africa, and they’ve got a neat solution for ebook sellers through their Payment Links feature. You can create a personalised payment link that puts your ebook behind a paywall, customers pay through the link and get automatically redirected to download your ebook.

You only have to create your payment link, set your price, add the download link for your ebook, and share it across your social media, email, or anywhere else you promote. The platform handles multiple African payment methods, including Ghana Mobile Money, which is good for local sales.

While this approach works well for simple ebook sales, Selar provides more comprehensive features like automated marketing, detailed analytics, and customer management tools that can help scale your ebook business beyond basic transactions.

Commission Rate: 2.6% for local transactions, 4.8% for international transactions

Payment Methods: Cards, mobile wallets, bank transfers, and multiple African payment methods

Payout Time: Next day, but varies for international payments

7. Paystack Storefront 

Paystack’s Digital Products feature was built specifically to allow selling ebooks and digital files. You can upload your ebook files directly to your Paystack store (they support various formats), and the system handles everything from payment processing to file delivery.

What makes this particularly good for ebook sellers is the protection features, as you can set download link expiration periods (maybe 30 days or a full year).

It’s completely free to create digital products on Paystack. It only charges their standard transaction fees when you actually make sales. While this handles the technical side smoothly, creators who want specialised ebook marketing features, reader analytics, and comprehensive sales funnels might find Selar’s tools more comprehensive for scaling their ebook business.

Commission Rate: 1.5% for local transactions & 3.9% for international payments

Payment Methods: Cards, bank transfers, mobile wallets, USSD

Payout Time: T+1 day

The Bottom Line

You’ve probably spent more time researching ebook platforms than actually writing your ebook. The paradox of choice is real when you’re staring at seven different platforms, each promising to be your ticket to digital riches.

While all these platforms can technically help you sell ebooks in Ghana, most of them are like using a machete to slice bread; they’ll get the job done, but why make it harder than it needs to be?

If you want to; 

• Get paid and also accept payment from customers in cedis, naira, USD or any currency seamlessly
• Spend more time writing and less time figuring out payment gateways
• Access marketing tools that don’t require technical skills
• Build a community with analytics that make sense 
• Get automated marketing help through affiliate programs, email follow-ups, and more
• Protect your work from pirates with built-in security features
• Scale beyond just ebooks to courses, templates, and other digital products
• And understand your customers instead of shooting in the dark

Then, Selar is basically that friend who understands it. I mean the one who shows up with exactly what you need without you having to explain twice.

When you’re building a business (yes, selling ebooks is a business, not just a side hustle), you want a platform that was built with your success in mind. You want something that understands when your Ghanaian customer wants to pay with Mobile Money.

Selar gets this, and if you’re ready to stop overthinking and start earning, your ebook journey awaits, and honestly, it’s been waiting long enough while you’ve been researching platforms.

Choose the one that chooses you, too.