Building something great is one thing. Getting people to buy it is where most people get stuck. Having a website isn’t enough anymore – people expect fast, focused experiences that get straight to the point. That’s why you need a landing page that converts visitors into customers without making them jump through hoops.

But choosing a page builder feels like being at a car dealership where every salesperson shouts the same pitch: “Beautiful templates! lightning speed! Email tools included!”

What matters is simple: Does it convert visitors into customers? Does it make buying so smooth that people don’t bail halfway through? Can you get paid without wrestling with a dozen different tools?

We tested 5 popular landing page builders that creators are using to make money, focusing on features that help you sell, honest pricing, and tools that work how creators work.

Whether you’re launching your first course, selling that ebook you’ve been sitting on, or working on your very first idea, this breakdown will help you pick the platform that fits your goals and your sanity.

Ready to find your perfect match? Let’s get into it.

Top Landing Page Builders for Creators in 2025 — Head-to-Head Comparison

Builder	Best for	Starting price	Free plan	Local African payments	Main features	ROI
Selar	Selling digital products (esp. in Africa)	Free (N12,000/month for landing pages)	✔︎	✔︎	A complete storefront solution built specifically for digital creators who want to sell online.	High
ConvertKit	Growing an email list with landing pages	Free (Limited)	✔︎	✕	Email marketing, form builder, lead capture	Medium
Carrd	Simple one-pagers and link-in-bio sites	$9/year	✔︎	✕	Minimalist design, mobile-first, ultra-simple setup	Low
Canva	Quick landing page design + link-in-bio	Free (Limited)	✔︎		Beautiful templates, easy to ✕publish, no code needed	Medium
System.io	Free funnels + automation on a budget	free	✔︎	Limited	Email, funnels, course hosting, automation	Medium

In-Depth Comparison of the Top 5 Builders

1. Selar: The Best Landing Page Builder for Creators Who Want to Sell

If you’re a creator looking to sell digital products, especially in Africa, Selar is easily one of the easiest choices you can make. While most platforms focus on templates and design, Selar is focused on what drives your income: sales, payments, upsells, and delivery. It’s a complete storefront solution built specifically for digital creators who want to sell online.

Whether you’re launching an ebook, an online course, a webinar, or even a coaching session, Selar allows you to create a beautiful, functional landing page and start accepting payments instantly from anywhere in the world. It is that one platform that handles everything, from the sales page to payment and product delivery.

Here’s what makes it different:

• Designed to ease the conversion process: Selar’s landing page builder is designed to help create landing pages that achieve one goal — conversion. You can create product pages, service offers, course launches, and event promos that drive action and also collect email addresses with opt-in forms.
• Works for any kind of digital product: Whether you’re selling a downloadable, a coaching session, a ticketed event, or an online course, Selar allows you to build a tailored page for each one.
• Pre-optimised templates: Selar gives you clean, high-converting layouts you can customise in minutes, without ever touching code or design software.
• Built-in payment & delivery system: You build the page, connect your product, and Selar handles everything from checkout to automatic file delivery.
• Multi-pricing options: Sell a product at different price points, offer bundles, and create price-based access without additional tools.
• Countdown timers, scarcity elements & urgency tools: Want to run a limited-time offer? Add a countdown to boost urgency, right on your landing page.
• Mobile-optimised by default: Over 70% of your customers are browsing on mobile. Selar’s pages are already designed for it—fast, responsive, and clean.
• All-in-one dashboard: Edit your landing page, upload your product, manage your customers, and track your sales—all from one dashboard. No need to jump between five tabs just to update your headline.

Selar is a They’re creator-first essentials, and they’re built directly into the page builder. Selar’s landing page builder is available on the ₦12,000/month plan. That gives you full access to create high-converting sales pages, customizable product landing pages, a custom domain, unlimited custom checkout forms, and other advanced features.

Selar is perfect if you’re:

• A creator selling digital products (ebooks, guides, templates, courses, coaching)
• Based in Africa or serving both African and global audiences.
• Tired of setting up 3–4 tools just to sell one product.
• Looking for a platform that handles checkout, delivery, and growth tools all in one place
• Focused on ROI, not just design

The platforms with the overly sophisticated templates don’t always make the most money. You need one platform that removes friction, helps you launch faster, and gives you the tools to scale.

2. Canva: Good for Quick Designs and Link-in-Bio Pages

If you’ve ever created a social media graphic, chances are you’ve used Canva. But in 2025, Canva isn’t just for design anymore; it’s also where a lot of creators build landing pages. And it makes sense because you already use Canva to design your ebook covers, Instagram posts, or course thumbnails, so building your landing page feels familiar.

The drag-and-drop editor is simple, the templates are clean, and if all you need is a quick page to introduce a product or collect signups, Canva gets the job done. With Canva, you get;

• Dozens of modern, mobile-friendly landing page templates: Link-in-bio, product launch, “coming soon,” or personal brand pages, you’ll find templates for all of them.
• Fully customizable designs: Change colours, fonts, images, and animations without touching code.
• Instant publishing: Canva gives you a free web link to share your page as soon as it’s ready. 
• Built into your existing Canva workflow: If you’re already using Canva Pro, there’s zero learning curve. Just open a landing page template and start editing.

Canva offers landing page features on both free and Pro plans. The free plan gives you access to basic templates and publishing, while the Pro plan (₦2800/month) unlocks premium templates, animations, and advanced design tools. You don’t need the Pro plan to publish a landing page, but you’ll likely want it for better branding and customisation.

However, Canva is not a selling tool. It doesn’t support payments, upsells, product delivery, or customer management. That means if you’re trying to sell something, you’ll still need to:

• Link out to a payment page (hosted somewhere else)
• Manually send files or confirmations
• Use another tool for checkout, order tracking, and delivery

So while the design looks pro, the sales experience isn’t streamlined, and that’s where many creators lose buyers. It’s a great starting point if you’re a designer at heart and just need a pretty page fast. But if you’re a creator focused on selling, you’ll eventually need more firepower—and that means switching to a tool like Selar, which handles both the page and the sale.

3. ConvertKit – Good for Creators Focused on Email Growth

As a creator, you might not want to sell right away. You may want to build trust first by growing a newsletter, building a waitlist, or nurturing your audience through email. If that’s your plan, ConvertKit is worth a look.

It’s not just an email tool anymore. ConvertKit now includes a landing page builder that’s perfect for lead magnets, freebie downloads, and email list building.  It’s clean, functional, and built specifically with creators in mind. Some of its features include:

• Landing pages and email in one place: Build a simple opt-in page and connect it directly to your email sequence.
• Templates made for creators: You’ll find pages for promoting a lead magnet, growing a waitlist, or launching a mini-course, all without needing a website.
• Free digital product delivery: Want to offer a free ebook or checklist? Upload it once, and ConvertKit will auto-send it after someone subscribes.
• Built-in email automation: Set up welcome emails, nurture sequences, and automated follow-ups—right from your dashboard.
• Great for newsletter-based creators: Bloggers, writers, educators, and coaches use ConvertKit to build long-term relationships with their audience.

ConvertKit offers a free plan that includes: Unlimited landing pages, unlimited forms, up to 1,000 subscribers and basic email sequences and product delivery. The Creator plan starts at around $29/month and unlocks more automation, integrations, and tools.

What to Keep in Mind

ConvertKit works best when you’re growing an email list. But it falls short when it comes to selling actual products. Here’s what you’ll still need to do:

• Use a different platform for collecting payments
• Manually connect the delivery and checkout tools
• Send buyers to another page if you want more than just an opt-in

It’s a great ecosystem, but only if your main focus is email, not sales. If your revenue strategy is built around trust, audience building, and launches down the line, it’s a solid foundation. 

But if you’re looking to make sales while simultaneously being able to collect emails, you can use Selar, which handles both lead capture and the transaction.

4. Carrd – Good for Simple, One-Page Sites and Link-in-Bio Pages

Sometimes, less is more. If all you need is a clean page that loads fast and looks decent on mobile, Carrd delivers. It’s one of the simplest landing page builders. Whether you’re creating a link-in-bio hub, a personal site, or a simple “about me” page, Carrd makes it ridiculously easy. With Carrd, you get:

• Straightforward drag-and-drop builder: You can start from scratch or pick a template and tweak it in minutes.
• Super lightweight: Card pages load fast, which matters when most of your audience is on mobile and has limited data.
• Perfect for link-in-bio setups: Want a branded alternative to Linktree? Carrd gives you more control, better styling, and your custom domain (if you want it).
• Custom forms and embeds: You can collect emails, link out to external stores, or embed tools like Calendly and Gumroad right on the page.

Carrd’s free plan allows you to build and publish simple pages on a Carrd-branded URL. But the main value is in the Pro Lite plan, which costs just $9/year and unlocks: custom domains, more templates, form integrations and extra page elements. 

Limitations to Consider

Carrd is perfect for simple landing pages, but it doesn’t do selling. There’s:

• No built-in payment system
• No digital product delivery
• No upsells, checkout flows, or sales tracking

To sell something, you’ll still need to link out to a separate tool, like Paystack. That’s fine for link hubs or portfolios, but it creates friction for buyers and more work for you.

​​Carrd gives you a clean, minimal landing page for a tiny price. If you’re not ready to sell yet or just need a link hub, it’s a decent choice. But if your goal is conversions and revenue, it’s not the right tool to scale with.

5. Systeme.io – Good for Free Funnels and Budget Automation

If you’re looking to build an entire funnel without spending a dime, Systeme.io might catch your eye.  It’s one of the few all-in-one tools that gives creators access to landing pages, email marketing, automation, and even course hosting—for free.

Think of it as the “starter pack” for digital business. You don’t get fancy branding, but you do get a surprising amount of power for $0/month. For new creators with tight budgets or those testing the waters, Systeme.io can be a practical launchpad.

It comes with:

• All-in-one funnel builder: Build a landing page, connect an email sequence, add a checkout form, and deliver your product all from one dashboard.
• Free forever plan: Up to 2,000 contacts, unlimited emails, 3 sales funnels, and even 1 online course. That’s a big deal when you’re just starting.
• Drag-and-drop editor: Not as polished as others, but functional. You can build full funnels without needing to connect five different tools.
• Decent automation tools: Tag users, set up automated follow-ups, and move leads through your funnel without lifting a finger.

The Free plan: Includes 3 sales funnels, 1 course, 1 blog, and 1 automation rule. The Startup plan is  $17/month.

Limitations to Consider

Systeme.io has come a long way and now supports Paystack alongside Stripe and PayPal. That’s a big win for creators in Nigeria and other African countries looking to accept payments directly. But a few limitations remain:

• Flutterwave and Mobile Money aren’t yet integrated
• Payment setup still requires a bit more legwork compared to localised platforms like Selar
• Some of the templates and UI still feel outdated
• The learning curve can feel steeper if you’re just trying to launch a simple digital product

So while it now supports local payments better than before, it’s still not fully optimised for the creator experience in Africa.

Systeme.io offers strong ROI, especially for creators on a tight budget. With Paystack now integrated, it’s more viable for African users than it used to be. Still, if you’re focused on quick setup, clean UX, and tools made specifically for selling in Africa (like mobile money, affiliate tools, and upsells out of the box), Selar is a better option as it’s a more intuitive and conversion-ready option.

ROI Breakdown – Which Platform Actually Pays Off?

Features are great, but results pay the bills. As a creator, what you care about is which landing page builder will help you earn more, spend less, and grow faster. That’s ROI. And in 2025, you can’t afford to waste time (or cash) on tools that look good but don’t sell. 

Several platforms on this list—like Canva, ConvertKit, Carrd, and Systeme.io—offer free plans. But free often comes with trade-offs:

• Limited customization
• No payment integration
• No upsells or product delivery
• Clunky workarounds to get buyers from the landing page,→ checkout, → fulfilment

If you’re just looking to build an email list or show a portfolio, that might be enough. But if your goal is to sell, those missing pieces add up both in lost sales and extra tools you’ll need to fill the gaps. 

Here’s what kills conversions:

• Forcing users to click through multiple tools
• Redirecting buyers to external payment links
• Waiting to manually send products after payment
• Zero upsell offers and urgency

These are things creators overlook, but buyers feel. Selar removes all that friction. You build your page, connect your product, and buyers check out in their local currency, all in one flow. That alone boosts conversions and makes your earnings more predictable.

ROI isn’t just about price but how quickly a tool helps you launch, sell, and scale. And for creators who want to turn attention into income, Selar delivers the best balance of affordability, automation, and local-first selling power.

How to Choose the Right Landing Page Builder for Your Business

At this point, you’ve seen the options, the pricing, the features, and what each tool can (and can’t) do. There’s no one-size-fits-all landing page builder. The right platform depends on your product, your audience, and your goals. 

Here’s the quick way to decide:

• If you’re selling a digital product, Selar is your best bet. It handles payments, delivery, and upsells, and it’s built for creators in Africa.
• If you’re building an email list, go with ConvertKit. It’s great for lead magnets and automated sequences.
• If you need something quick and design-focused, Canva works well for pretty pages, not selling.
• If you just need a basic bio page, Carrd is simple, fast, and affordable.
  And if you’re on a tight budget but want funnels, try Systeme.io.

If your goal is to earn and grow, Selar offers the fastest path from idea to income.

What’s the Best Landing Page Builder for Creators in 2025?

By now, you’ve seen the strengths and trade-offs of each tool. Some are great for design, some are great for email, but when it comes to selling, only one gives you everything you need in one place. If you want to monetise your creativity and get paid directly through your landing page, Selar is the best and most creator-focused choice in 2025.

It’s not just a builder, but a full sales system that houses local payments, upsells, delivery, affiliate tools, and more. All built with digital creators (and their revenue goals) in mind.

The others are good, and some even great. But if you want your landing page to do more than look nice, choose the one that helps you launch, earn, and scale.