When we asked Success Mba<\/a>, a digital creator who sells Affiliate marketing products<\/a> and a crypto trading product<\/a> what the conversion rate for his products was, he said, ” The Affiliate marketing product has a 15% conversion rate and I spent 400,000 on ads for 8 months. My trading course has a conversion rate of 30% and I spent 300,000 on ads for 8 months.”<\/p>\n\n\n\n So, while a generally successful conversion rate is anywhere between 8% – 10% know that it differs by a lot of things. Some creators have conversion rates as high as 30% – 50% and as low as less than 2%. <\/p>\n\n\n\n This is why it’s important to do what Simon Poulton from Wpromote<\/a> says, “the only number creators should focus on is their own, and how they can actively take steps to be better than they were yesterday.\u201d<\/p>\n\n\n\n When it comes to using increasing your conversion rates, there are a lot of things you can try. <\/p>\n\n\n\n To begin with, you need to create a good sales page that captures your product’s unique proposition and gives your audience a reason to sign up. <\/p>\n\n\n\n Creators who use Selar don’t have to worry about this because there’s a customizable sales page feature on Selar that makes it easy to create sales pages that help you sell your product. You can check it out<\/a>. <\/p>\n\n\n\n Next, highlight your core offerings and provide benefits and social proof to convince your audience of your product. <\/p>\n\n\n\n You can read more on how to create a sales page<\/a><\/strong><\/strong>.<\/p>\n\n\n\n In the meantime, let’s look at these recommendations in detail so it’s easier to understand. <\/p>\n\n\n\n A good starting point is to keep simplicity at the forefront of your strategy. There are so many components on a landing page that can affect your conversion rate.<\/p>\n\n\n\n Let’s assume you’ve already optimized to get qualified leads and you target the right audience, meaning you are bringing the right people to your sales page. But you notice you’re converting less than you should. What could be the cause? <\/p>\n\n\n\n Sometimes, it’s the complexity of the customer journey. The average human attention span is only 8.25 seconds<\/a>. if you’re able to capture one’s attention such that they land on your page, it’s left to you to sustain that interest. <\/p>\n\n\n\n Can you remove the extra information requirements? Can you streamline the user journey to respond to your offer? Every extra step creates an opportunity to leave your page and reduce your conversion rate.<\/p>\n\n\n\n If you have forms on your page, shorten the fields to 3 options. The less information you ask for, the higher your conversation rate will be.<\/p>\n\n\n\n According to the 5 percent institute<\/a>, people buy when it’s simple to do so. If there are a lot of roadblocks in the way, people will associate the buying decision with pain and immediately leave.<\/p>\n\n\n\n While your sales page is designed to sell, the customer’s process of arriving at a buying decision rarely comes from logic. People buy from emotions because they are interested in the transformation the product brings. <\/p>\n\n\n\n According to Harvard Business Review<\/a>, hundreds of emotional motivators drive consumer behavior. However, these 10 motivators significantly stand out and affect customer value when buying. <\/p>\n\n\n\n Since consumers are driven by emotional motivators of either pain or pleasure, it’s important to craft your copy to speak to the emotions of your audience. <\/p>\n\n\n\n This means understanding their pain points and selling your products as the messiah that will save the day and offer a long-lasting solution. Notice how most fitness coaches train people because they want to help people live healthier life and be more confident in their bodies? <\/p>\n\n\n\n You too can create a unique proposition for your product and why you created it to solve a solution for people. Connect with their emotions and help them justify their reason for buying. <\/p>\n\n\n\n Here’s how Triciabiz<\/a> uses copywriting to connect with her audience’s emotions on her sales page. <\/p>\n\n\n\n Speaking to emotions often starts with identifying a problem. But it can be difficult to create the ideal problem statement. It can be challenging to express it in a way that’s relevant to their needs, and that’s where a framework comes in handy. <\/p>\n\n\n\n With a content guideline, you can tell stories that speak to the emotions of your audience. <\/p>\n\n\n\n Here’s a framework to guide you. <\/p>\n\n\n\n With this framework, you have an idea of what you want your story to tell and how you can better tell these stories to achieve the aim. <\/p>\n\n\n\n According to Wishpond, videos placed on the landing page improve conversion by 86% compared<\/a> to text pages only. <\/p>\n\n\n\n Not only do graphics and videos break up the texts on your landing page, but it also makes your page more engaging and interesting for your customers. \u201cYour landing page should engage users to the point of converting them,\u201d says Hyfa of Aufait Technologies<\/a>. <\/p>\n\n\n\n Also, videos and graphics make customers retain information faster. Our brain processes visuals 60,000 times faster<\/a> than text and retains 80 percent of what we see versus just 20 percent of what we read. <\/p>\n\n\n\n This is why when we try to remember something, a picture always comes to mind, making it natural to tie an image to a memory.<\/p>\n\n\n\n Your landing page copy should speak directly to your audience just as you would in a face-to-face conversation. In copywriting<\/a> it’s called the “You Rule.” It describes writing in second person and speaking to the reader straightforwardly by using “you.”<\/p>\n\n\n\n This helps the customer picture themselves in the situation you’ve created. It also creates a feeling of intimacy, making your copy sound more conversational than sales-y.<\/p>\n\n\n\n In marketing, you must always consider your customer first. Since they only care about solving their problem, you should make it totally about them. Effective copy keeps the audience in front and center. So use ‘you’ more than you use ‘I’, “them”, “he”, or “she”.<\/p>\n\n\n\n Here’s an example. <\/p>\n\n\n\n With a well-designed page and an understanding of your audience, you can evaluate your copy and headlines for areas of improvement. <\/p>\n\n\n\n Ask these questions;<\/p>\n\n\n\n Here\u2019s an example of a copy from Tricia Biz\u2019s Monetize Your Online Course<\/a><\/p>\n\n\n\n I won\u2019t let you sign up without knowing what you\u2019re signing up for, so here\u2019s a breakdown of what you\u2019ll be getting from me:<\/em> An 8-week course that helps you CREATE, LAUNCH & SELL OUT your digital products PROFITABLY.<\/em> This course is split into 3 phases to give you the results you need.<\/em><\/p>\n\n\n\n Your customers don’t have the time to read. They just scan for relevant information and go straight to taking action that helps them solve a problem. <\/p>\n\n\n\n Tell your story in the subheading and begin with the most important points you want your reader to know. Make your copy easy to scan so they have all the information they need to make a decision. <\/p>\n\n\n\n SEE: <\/strong><\/strong>10 Best Copywriting Tips to Improve Your Ads Performance<\/a><\/p>\n\n\n\n The only thing humans understand better than a discount is urgency and fear of missing out. According to the B2B marketing zone<\/a>, if you\u2019re looking for immediate conversion try urgency emails. A sense of urgency drives purchasing decisions among consumers.<\/p>\n\n\n\n To improve your conversion rate, something you don’t want to do is give your customers time to do something “later.” In most cases, later means never. <\/p>\n\n\n\n You can reduce the time they have to think and consider lots of factors by using urgency. This means creating a deadline on the offer. Give your prospects a reason to act now. <\/p>\n\n\n\n In this example, this creator<\/a> uses a countdown to create urgency for its product. <\/p>\n\n\n\n But a time limit isn’t the only way to create urgency for a prospect. You can also create urgency by reminding a prospect of the need to take action today to get their desired result. <\/p>\n\n\n\n This creator<\/a> reminds prospects that the only way to create the future they need is to act now. <\/p>\n\n\n\n Urgency makes your prospect feel like they have a chance to make their lives better than people around them and it makes them feel good. <\/p>\n\n\n\n If you’re the only one talking about your product, don’t you think something is wrong?<\/p>\n\n\n\n To improve your conversion rate, you want to reduce any chances of disbelief. In fact, this is the time to overdeliver and show proof that your product works. <\/p>\n\n\n\n For every promise you make, show proof to validate it. It can be a quote, an image, a testimonial, or a review. <\/p>\n\n\n\n Here’s an example. <\/p>\n\n\n\n Share success stories from your students, names, and numbers of businesses or companies you’ve worked for, and the amount you’ve helped your students make. It’s your bragging right, so own it. <\/p>\n\n\n\n The best CTA is the one that’s in front of your audience when they’re ready to take action.<\/p>\n\n\n\n When visitors land on your page, the next question is “What do I do next?” Guide them to take action by including a clear, bold, and compelling CTA on your page. <\/p>\n\n\n\n Start by placing your CTA in a button and using a unique color for it. Ensure the color blends well with the background but still stands out and is easily seen. Avoid using the same color as other elements on the page. You want your CTA to stand out and increase your conversion rates.<\/p>\n\n\n\n Next, place your CTA above the fold. If you’ve got a call-to-action above the fold, it can increase conversion rates by 20%. That is the first section of your landing page that visitors see immediately they land on your page.<\/p>\n\n\n\n When designing your landing page, make sure that important elements like your unique offering, description, and CTA are placed above the fold. Some visitors may not have the patience to scroll through your page. You want to make sure you are putting your best foot forward. <\/p>\n\n\n\nHow to Increase Your Conversion Rates<\/h2>\n\n\n\n
1. Make it simple<\/h3>\n\n\n\n
![\"\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-590-1024x406.png\")
<\/figure>\n\n\n\n2. Speak to their emotions<\/h3>\n\n\n\n
![\"how-to-increase-conversion-rates\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/how-to-increase-conversion-rates-797x1024.jpg\")
![\"\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-592-1024x487.png\")
<\/figure><\/li><\/ul><\/figure>\n\n\n\n3. Use eye catchy videos and graphics<\/h3>\n\n\n\n
4. Make it about them<\/h3>\n\n\n\n
![\"\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-579-1024x485.png\")
<\/figure>\n\n\n\n5. Write better copy<\/h3>\n\n\n\n
6. Include urgency<\/h3>\n\n\n\n
![\"\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-586-1024x237.png\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-581-1024x464.png\")
<\/figure>\n\n\n\n7. Show proof<\/h3>\n\n\n\n
![\"how-to-increase-conversion-rates\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-583-1024x491.png\")
<\/figure><\/li>![\"\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-587-1024x507.png\")
<\/figure><\/li>![\"\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-588-1024x448.png\")
<\/figure><\/li><\/ul><\/figure>\n\n\n\n8. Use a compelling CTA<\/h3>\n\n\n\n
![\"how-to-increase-conversion-rates\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-584-1024x358.png\")
<\/figure>\n\n\n\n![\"how-to-increase-conversion-rates\"](\"https:\/\/selar.co\/blog\/wp-content\/uploads\/2023\/08\/Screenshot-585-1024x487.png\")
<\/figure>\n\n\n\n9. Optimize for mobile<\/h3>\n\n\n\n