{"id":6494,"date":"2024-04-26T12:12:50","date_gmt":"2024-04-26T11:12:50","guid":{"rendered":"https:\/\/selar.co\/blog\/?p=6494"},"modified":"2024-05-09T10:57:55","modified_gmt":"2024-05-09T09:57:55","slug":"martwayne-case-study","status":"publish","type":"post","link":"https:\/\/selar.com\/blog\/martwayne-case-study\/","title":{"rendered":"How Tope Williams-Adewunmi Is Using Selar To Empower Fashion Designers To Be Better Entrepreneurs"},"content":{"rendered":"\n

Tope Williams-Adewunmi\u00a0 runs a product development and consulting startup called Martwayne, which has run for seven years. Martwayne delivers customised education and entrepreneurship solutions to fashion brands. These include courses, ebooks, small business tools like pricing calculations and everything they need to power a viable and sustainable fashion business. They also offer courses on fashion design and styling.\u00a0<\/p>\n\n\n\n

Tope’s journey into the fashion industry was unconventional, stemming from a desire to address personal frustrations with tailors. Transitioning from a career in consulting and accounting, Tope pursued a degree in fashion design and embarked on her entrepreneurial venture with Martwayne. Recognising the transformative power of fashion, Tope dreams of a future where she can use AI as a tool to revolutionise the Nigerian fashion industry.<\/p>\n\n\n\n

How did Tope get into fashion?<\/strong><\/h2>\n\n\n\n

Before she fell in love with designing clothes, Tope worked as an accountant at KPMG. Every other weekend, her tailor was ruining her work clothes so she decided to learn how to sew. <\/p>\n\n\n\n

\u201cI wanted to learn how to sew just so I could teach her how to be a better tailor. Shortly after, I resigned from my job to pursue a three-year fashion degree in South Africa.<\/p>\n\n\n\n

When I returned to Nigeria, I launched a fashion school, Martwayne, a brand committed to equipping tailors with everything they needed to power a thriving business. Since then, I have had a knack for innovating the system to serve my clients better. These days, I\u2019m exploring the role of AI in fashion design.\u201d<\/p>\n\n\n\n

What was life like before Selar?<\/strong><\/h2>\n\n\n\n

When Tope launched her business, Martwayne operated primarily through traditional means. In 2020, just before the pandemic hit, Tope saw the need to adapt to the digital landscape. <\/p>\n\n\n\n

\u201cI noticed people were interested in my course but lived far away like, in Port-Harcourt, Ghana and Abuja, amongst other locations so distance proved to be a problem. Aside from that, most of my clients had other activities they were committed to. I knew I had to figure out a cost-effective and easy way to offer my courses and services online to cater to a diverse clientele. It wasn’t easy to find a platform that served my needs adequately. Paystack, for example, was not as flexible as I would have liked.\u201d <\/p>\n\n\n\n

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GET 10x more sales with Selar pro<\/a><\/div>\n<\/div>\n\n\n\n

How Tope found Selar <\/strong><\/h2>\n\n\n\n

Tope’s journey with Selar was when she signed up for a Facebook advertising course taught by Damola Oyekunle. The payment platform was Selar and it piqued her interest. Having recently authored a book titled “How to Start a Clothing Factory for Designers<\/a>,” Tope was eager to reach an international audience with her publication. <\/p>\n\n\n\n

\u201cWhen my book dropped, my first thought was, How am I going to reach people outside Nigeria interested in this book? Curious, I dug further. I went around Selar\u2019s website and found that Selar facilitated payments in multiple African countries. <\/p>\n\n\n\n

Still not completely sold, I went on Instagram to find more information. That\u2019s how I found the Instagram profile of Selar\u2019s CEO, Douglas Kendyson and sent a message. He spoke with me and what I wanted to achieve with my book. Talking to a human being sold me to Selar because he was able to walk me through my process and I haven\u2019t looked back since then.\u201d<\/p>\n\n\n\n

Life with Selar <\/strong><\/h2>\n\n\n\n

Selar’s robust suite of features has been instrumental in driving Martwayne’s growth and expansion. With data analysis capabilities that provide invaluable insights, enabling Tope to make informed decisions and refine her marketing strategies with precision.<\/p>\n\n\n\n

\u201cThe first thing I love about Selar is how easy it makes the process of selling courses and receiving payments. From accepting payments in multiple currencies to automating customer interactions, Selar has empowered me to reach a global audience and streamline my business operations effectively. <\/p>\n\n\n\n

I also love that I can group my clients into tags that help retargeting campaigns hit harder. If a client abandons a transaction, Selar automatically sends an email to remind the person of the transaction. This means conversion rates are high for Martwayne.<\/p>\n\n\n\n

Aside from automated messages and a streamlined payment process, Selar records every single piece of information around sales. This makes it a gold mine for data. This means I have exact details about my customers, including their location, and how many purchases they have made or abandoned. As a business owner, this is important to make data-driven decisions.\u201d<\/p>\n\n\n\n

Some challenges despite Selar <\/strong><\/h2>\n\n\n\n

Despite the transformative impact of Selar on Martwayne\u2019s operations and sales, Tope acknowledges the persistent challenges of running her business. Customer engagement remains a priority for her. <\/p>\n\n\n\n


\u201cEven with automated responses and a detailed sales page, I find that customers still come to WhatsApp to ask questions that have already been answered. <\/p>\n\n\n\n

Another priority is making sure clients have access to courses they\u2019ve bought, as I find that sometimes they deliver to their spam boxes. However, I remain committed to optimising business operations and enhancing the customer experience.\u201d<\/p>\n\n\n\n

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Sell More, Be More: Upgrade to Selar Pro<\/a><\/div>\n<\/div>\n\n\n\n

Hitting new milestones<\/strong><\/h2>\n\n\n\n

Reflecting on Martwayne’s journey, Tope highlights establishing a robust online presence as a major milestone for her. She is excited about more growth and innovative ventures with her business. For example, she\u2019s working on a project that uses AI to design clothes for people. As a new mum, she got tired of wearing t-shirts and jeans and needed to figure out a way to explore new looks without thinking too hard about it. <\/p>\n\n\n\n

\u201cPeople think that AI is just about content generation but you can also use AI to automate other things and save time. I have thought of instances where I\u2019d like to combine two clothes but wasn\u2019t sure what they\u2019d look like without trying them on. This birthed my venture into AI for fashion. I believe that being able to envision yourself in clothes that make you look good boosts your confidence. I have now committed my time to seeing this project through.\u201d<\/p>\n\n\n\n

Looking into the future <\/strong><\/h3>\n\n\n\n

\u201cI want to build a consulting agency that helps fashion brands take on responsibilities like social media management, social listening, demand planning and trend forecasting so they can focus on the core of their business. Those are the things I am hoping to use AI for.

I\u2019d also love to see more fashion brands promoted on social media. This will help them with exposure which is a recurring issue amongst tailors. Generally, I aim to ease the processes involved in being a tailor and I hope Selar continues to help me achieve my goals.\u201d<\/p>\n\n\n\n

Inspired by Tope’s story? See how Selar helped her fashion business thrive and reach new heights.<\/strong><\/p>\n\n\n\n

Sell your courses easily, boost sales and make data-driven decisions that keep customers in a sales loop with Selar Pro.<\/strong><\/p>\n\n\n\n

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STart here<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Tope Williams-Adewunmi\u00a0 runs a product development and consulting startup called Martwayne, which has run for seven years. 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